It’s October already (how did that happen?) and the race is on to maximise this productive time before Christmas. I will be sharing some tips about this important topic in our networking event this Wednesday and look out for the blog about it too. In this newsletter we have some tips on writing for the web in 2017, information about our next networking event and introduce our Spanish marketing executive Teresa Floro – enjoy!

Marketing Focus – Writing for the internet in 2017 We all know that content is king and blogging is important to make sure your website has the right keywords to rank more highly and attract organic visits. Over the years, Google has changed to value rich, useful content and encouraged more natural writing which appeals to readers rather than being stuffed with keywords. A few other changes to note are: The way we search has changed, with 42% of people searching with more conversational queries of five words or more The devices we use to search are also changing with more people using mobiles or tablets to search rather than desktop PCs Google is getting better at seeing what is spam and what is relevant content. The key updates since 2012 penalised pages with irrelevant links and now evaluates your whole query to ensure relevant content is delivered. The latest one can even interpret what the keywords mean and offer up pages with synonyms as well as direct matches All this means that when writing, it's better to write around key topics, which will be naturally keyword rich and contain individual keywords as well as key phrases, but also deliver information your readers really want and find useful. Read the full article

Business Networking in Sabinillas It’s been such a long time since we did our Manilva networking as clients have had to take priority, but due to popular demand we’re back this week! On Wednesday evening we will be in Sabinillas for relaxed networking and a very short presentation with 10 tips for being productive and successful in the run up to Christmas. Hope you can join us! When – Wednesday 18th October Time – 18.30-20.30 Where – Villa Matilde Sabinillas (Google Map Link) Cost – 5€ per person to include networking, refreshments and a short presentation Please RSVP to confirm your attendance on manilva@shawmarketingservices.com or call 952 903 154. Find out more

Meet The Team – Teresa Floro We are very happy to introduce you to Teresa Floro, our fabulous Marketing Executive who is responsible for our Spanish PR and Marketing, reaching out to the Spanish media, businesses and organisations and making sure that our Spanish communication is top notch. Teresa has been working with us since April and brings wonderful investigation and writing skills from her career as a journalist, as well as brilliant online marketing knowledge and we’re very happy to have her on board. Find out more

Get in touch! Shaw Marketing Services is a full service Marketing and PR agency which offers intelligent marketing solutions to help you achieve your business objectives. Our professional, experienced, multi-disciplinary team can work together with you to build impactful campaigns to suit most budgets. We can support you with branding, design, online marketing, events, PR and more to make your company visible and attract clients. Contact us today

Design Our talented graphic designer can create fab design materials such as ads, flyers and billboards for a corporate image you can be proud of Marketing We are a full service marketing agency and can support you with intelligent, cost-effective marketing solutions both online and offline Training We are specialists in marketing, public speaking and business training and can come and train your whole team to be more effective

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