Top 3 Marketing Strategies For 2025
2025 is well underway and with a new year, comes new trends, technology and opportunities for marketing. It is crazy how marketing has changed since the advertising heyday of the 1980s, and even over the 20 + years we’ve been working in the business.
How have things changed?
We’ve gone from having art work sent by courier, to fax, to email and shared drives and documents.
We’ve gone from direct mail being king, to email marketing and now data driven online targeting.
We’ve gone from recommend a friend schemes to social media marketing using friendship groups and an online community.
We’ve gone from pictures, to video and so many video formats
Now we’ve got AI coming in to shake things up!
Those are just some of the myriad of changes we’ve seen and we know that it’s not going to stop evolving.
While there’s hundreds of things we should be doing, here are three strategies that you may not have implemented yet, that we’d recommend you bring into your plan for 2025.
- SHORT FORM VIDEOS
We know that video is a very popular form of content, which gets higher reach and interaction on social media and is also excellent at positioning you as an expert. As our attention spans get shorter and the younger consumers demand instant gratification, short form video is getting better and better results.
The Tik Tok revolution is fuelling this, but it’s also popular on YouTube shorts and on Facebook and Instagram as reels.
We’re talking about videos which are no longer than 90 seconds, and are often much shorter. This content is particularly powerful if you have a younger customer base, but it’s popular with older, time-poor consumers as well.
Your videos should be instantly engaging and have a simple clear message. What also works well are fun, humorous videos.
It’s well worth experimenting with short form videos, as they are quick and easy to make with your phone and limited editing, and usually have more engagement and reach, as well as generating a sense of community and of course brand recognition.
Want to give it a try? Check out this a great article all about short form video in digital marketing, from the Digital Marketing Institute.
- BUILDING AN ONLINE COMMUNITY
The concept of building a community of brand advocates is one which has been essential to marketing right from the very beginning. Think Tupperware parties and Loyalty Cards! However, where and how we build our community has changed and the tools we have at our disposal are much more sophisticated.
Now our communities are predominantly online, and we’re looking to social media as our main tool. However, it’s important to remember that we should always integrate our online community building with offline activities such as PR, particularly if you have a premises.
What this strategy is all about, is going beyond just getting followers on our social media channels, and to online communities which truly engage with our customers and advocates, and offer them value and importance which strengthens these bonds and brings lots of benefits to the company.
As Sprout Social explains, “Because this community can help your brand to make customer-driven decisions and spread the word about your business, make sure you’re building a strong community that thrives and rewards your community members.”
These members want to feel seen, included and valued. They are engaged and happy to help you to understand your consumers better, so you can improve marketing and customer service.
Creating social media profiles that are highly engaging, asking for insights and valuing feedback, offering exclusive rewards for the most engaged followers really works to become a hub for your brand community.
Experiment with ways to boost engagement, from a live Q&A session, to a webinar or event, polls, asking for user generated content using hashtags…. There’s lots of great ways to do it, and each community will respond differently.
You can also set up a Facebook or LinkedIn group, to further engage your brand community, just be ready for quite a lot of spamming and moderation being required!
But that’s not all! Forums can work to build a community, as can platforms such as Discord, Reddit and WhatsApp.
Don’t throw the baby out with the bathwater – While lots of things change, the old ways still work. Don’t forget the old loyalty card model, people still love to be rewarded for their repeat business, you just need to figure out what way to do this, on what platform or in what format and what your customers really respond to.
Find out more from Sprout Social on this interesting topic.
- CONTENT IS STILL KING
Thanks to the voracious appetite for information and entertainment from social media users and customers in general, marketers are continuing to invest in quality content in 2025. Content generation still includes blog posts, articles and guides, to offer value for customers and generate keywords for SEO. But in today’s multi-media world, it goes beyond that too.
Podcasts and short form video, alongside video explainers and interviews are continuing to be important, alongside the written form. Ideally, support written content with video versions of it, and consider adding on a podcast or interview about the topic, to take a deeper dive into the subject and add value.
This takes time and investment of course, but all of this is perfect content for your website and social media channels and can really help clients to learn more, without taking time from you or your support team.
Let’s make marketing magic in 2025!
There’s lots to think about and apply to your marketing strategy in 2025. But don’t worry, we can help you to evaluate your marketing and come up with ways you can integrate new trends and customer demand into your strategy. We offer consultation and can lead brainstorming sessions with your team, we can also produce marketing plans and strategy documents to give you a clear path forward in today’s marketing landscape. Contact us to find out more.