We have long believed in the power of Twitter to drive traffic to your website, blog or events and the more we use it for business the better we think it is. We were initially sceptical about how something so restrictive which only let you use...
Continue ReadingOn Wednesday Ali Meehan @costawomen interviewed me about Shaw Marketing Services via Twitter. It was tricky thinking of answers which made sense in just 140 characters, but hopefully people found it interesting. My only criticism with the format of cutting up all the questions and...
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Back in 2009, a client asked me to research and write an article about how businesses can effectively use Twitter to promote themselves and I must say I was very skeptical. All I’d seen of Twitter up to then was people telling you every detail of their boring lives from being tired, to going to the shops, so frankly I didn’t think the article would be easy to write.
As part of my research I set myself up with a Twitter account and started to have a look around for business related information. To my surprise there was loads of excellent “Tweets” from businesses which linked to an informative article, made people aware of an event or promoted a special offer. I realized that actually Twitter holds great business potential and works in tandem with the other key social media tool, the blog, to expand your content and drive people to your website.