On 10th October Specsavers Opticas launched a campaign to collect 3,000 pairs of unwanted glasses in just three months to be given to the Lions Club International and distributed to those in need. This campaign strove to give the gift of sight to some of the world’s poorest people and the response has been fantastic. 4,436 pairs of glasses have been donated over the three month campaign across all eight stores, well over the target!
José Ángel Moral-Tajadura, Specsavers Opticas’ Business Development Manager commented “We would like to say a huge thank you to all the generous people, the media and local organizations who have helped support the campaign and donated their unwanted glasses. Every pair will make a huge difference to someone’s life.”
The glasses donated during the campaign will be sent to the Lions Club’s recycling plant in Alicante where they are first separated into single vision, bifocals, varifocals and sunglasses. They are then graded according to prescription strength, cleaned and boxed for distribution.