Marketing Focus – Understanding Marketing in 2014
For our first marketing focus of the year we’ve been looking at a really interesting report by Vocus on digital marketing for 2014, trends and ideas. The key messages are as follows –
Integration – Integrate digital marketing into your strategic marketing plan using it as one of the tools for getting the message across
Measurement – Make a plan to measure the effectiveness of any new digital method you use and decide if it is worth the investment
Data is king – the most profitable companies are data driven and respond to data to make better decisions, automate processes and respond to customer demand. Try to capture as much data and analyse everything you can to make your company work better and understand your customers.