Marketing Focus – How to delight your customers
Your customers are the best and worst promotional tool you have available to you.
Happy customers can become your advocates, spread the word about your company and give very powerful personal recommendations and referrals.
Unfortunately, unhappy customers are normally more vocal than happy ones and are likely to complain to many of their friends and family, giving you bad press. Now that social media allows every consumer a powerful and loud voice, it is even more important to make sure you delight your customers and give them a wonderful experience, no matter how big or small you are.
Here are some dos and don’ts for keeping clients happy: