I have always been a fan of the La Sala concept and think the team behind it is very clever with their combination of good food, great atmosphere and reasonable prices. They are really good at their marketing strategy, always inventing ways to grow their database...
Continue ReadingIn preparation for my Public Speaking Masterclass in Marbella on 5th May I have been consulting some great public speakers for their tips for performing well and also thinking about the speakers I have seen that have really impressed me. I was delighted with the response...
Continue ReadingThere's no secret, it's a simple - the best way to start your marketing campaign is with a great plan! A really well considered marketing plan will be an invaluable document to guide your marketing activity and give you the best possible chance of success. This plan...
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What do you think of when you think of marketing? Advertising, promotion, selling..? it’s so much more than that! Marketing is effective communication which is highly useful for everyone both professionally and personally (we sell ourselves all the time), but it’s also a way of thinking which is enlightening for all professional people.
Marketing thinking is guided by knowledge of consumer behaviour as buyers, consumers of the media and influencers. Understanding the way people think, buy and respond to products will shape the way entrepreneurs set up businesses, develop products and pricing strategies which will make more money and become more successful.
Even if an employee is not involved in the sales or marketing function then thinking about the product or service in terms of the customer experience, or how the product is being sold can significantly influence the way that they think and behave. Understanding what customers want and need and how that relates to your product or service and your company can make team members more invested in pleasing the customer. Putting customers at the centre of the activity and making your employees understand the importance of keeping them happy can improve customer service, improve the quality of products, the response to customer complaints and much more.
We often give great advice to friends, family, kids and clients, but how often do we actually practice what we preach? I see many beautiful and intelligent women, praise their friends, tell them to believe that they are gorgeous and have more self-confidence, but they don't...
Continue Reading[caption id="attachment_3662" align="alignleft" width="225"] The Mayor of Manilva Introducing our charity networking event[/caption] As I explained in a previous blog post corporate social responsibility (CSR) is an excellent way to do good and benefit your business at the same time. It can be difficult to know how...
Continue ReadingDon't be like 75% of people and have a fear of public speaking! As I shared in a previous post, if you can speak to someone then you can speak in public, but fear paralyses people and makes them commit so many errors that they fall...
Continue ReadingAs Monday’s are always busy, I wanted to give you a snapshot of the 5 key marketing methods – Advertising, Sales Promotion, Public Relations, Direct Marketing and Personal Selling, with this simple infographic. This summarises the key points of these techniques and their applications, it also...
Continue ReadingGive yourself a marketing audit to review what you’ve been doing, the materials you have, what is working and what is not. Start by reviewing your marketing plan (if you don’t have one - do it) and see if anything needs adjusting. Have things changed, are...
Continue ReadingLast week, I was invited to be the MC at the Costa Women and 12 30 The Women’s Company International Women’s Day event and was honoured to be able to present all the speakers, introduce the day, share information and pull everything together for nearly...
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