Marketing Focus – Media Training

Last month, we were asked by Specsavers Opticas to run a training session as part of their annual meeting for their partners from all over Spain to help them to deal better with the media. It is a fascinating topic and a very important one if you want to capitalize on the potential of free publicity and protect yourself against things going wrong and showing the company in a bad light.

Here are a few top tips to help you succeed with the media and we’ve created an in-depth article on our blog which you can read by clicking here.

• Be prepared!

• Prepare 5 key message points for your company for media contact – make sure everyone knows them to ensure the message is consistent

• Try to relax and be positive, remain alert but calm and take your time to respond to a tricky question

• Don’t get defensive, make your point clearly and succinctly and correct factual errors if a journalist makes them but in a non-defensive way

• Be clear and concise when giving answers and avoid answers which could be misconstrued or quotes which could be used out of context

• Use the company’s name regularly and if possible include contact details and locations to add to the power of the interview

In October, Shaw Marketing Services will be launching a series of regular professional marketing training courses to help businesses market themselves more effectively. Please contact us to find out more and register your interest.

Shaw Marketing Services will be taking a break to recharge those batteries in August and will be closed from 6th August, reopening on Monday 18th August.

During this time we will be without internet access and with limited mobile phone reception, but if it's urgent please leave a message on our mobile 685 719 136 and we will get back to you as soon as we can.

Have a great August!!

We are launching a new networking group for women on September 17, 2014 from 18.30 to 20.00 in Villa Matilde, Sabinillas in association with Costa Women and supported by the Manilva Town Hall. This monthly networking event will offer the business community on the Western Costa del Sol a friendly and open environment to build their network, find suppliers and make new contacts.

Costa Women is a social community and business-networking group for women living in Spain providing online and offline networking opportunities.

This group will be led by our very own marketing and networking expert Georgina Shaw, who has previously organized and attended a host of networking events and will create a relaxed but structured networking environment, which facilitates making new business contacts using a range of different exercises and techniques.

Valentina Radu, Area Coordinator for Town Planning, Statistics and Foreign Residents in Manilva has offered her support for this new initiative and provided the venue to demonstrate the Town Hall’s commitment to supporting businesses in the province.

The event will cost 5€ to include the networking activities and refreshments and will take place on the third Wednesday of each month. To register please email us or call on 952 903 154.