Marketing Focus – Create A Strong Online Presence

It’s no longer enough to advertise offline and create a great brand, as modern consumers are information hungry and empowered and will search for a company, service or product rather than simply take for granted what they read or see. This means it’s vital to have an online presence to make sure you appear alongside (or preferably above) your competitors in the search engines, as well as ensuring your offline presence is strong and consistent.

There are a number of options to get online with varying costs and results. The traditional platform for a business is a website, for a simple site these have significantly come down in price and with the adoption of Wordpress they also rank better in the search engines. This should be supplemented by social media such as Facebook and Twitter and, if you can write, then a blog. This is really a winning combination in terms of brand, content, interaction and search potential, however in some cases our clients can’t afford the cost or take the time to have all these platforms working for them.

We have been searching for a solution for these companies which gives them a strong web presence, ranks well and doesn’t cost a lot and we believe we’ve found it - Wegodoit.com. Established in 2013 to help businesses in Spain get noticed and do business on the internet, it is a directory of businesses in southern Spain. The profiles contain detailed information about each business, full contact details, product and service details, a map, and special offers and can really act as a mini-website. Due to the way the site is built and optimised the profiles rank really well and very quickly. We tested it for our business to rank for our new area of Estepona and jumped up to page 1 Google in the top positions for the phrases PR Services Estepona and Marketing Services Estepona in just a week.

We have negotiated a special price for Shaw Marketing Services clients of 395€ for one year of Full Business Membership which includes setting up your profile and getting you ranking quickly and easily. You can create a free profile by clicking here.

Kid Creole & The Coconuts are coming to the Puente Romano in Marbella on the 23rd of August for a tropical party full of their infectious brand of latin, island, disco and big band. With special guests Chico Castillos & The Gipsys and a dance area at the front of the stage, this is sure to be a great summer party and a night not to be missed at one of the Costa del Sol’s best venues.

Shaw Marketing Services have been given a number of special offers for clients and friends to enjoy this special night at even better prices.

Buy 5 get one FREE – On tickets in the yellow zone (45€) and green zone (55€) perfect for groups of friends wanting the best value tickets.

Free Upgrade from Silver VIP to Gold VIP – The promoters have offered our clients and friends purchasing Silver VIP Zone tickets for 65€ a free upgrade to the Gold VIP Zone, saving 10€ per ticket for the first 50 people to book through us.

There are other excellent ticket options including the Platinum Super VIP Zone (125€) and VIP boxes for 8 (1,700€ per box) including a pre-cocktail reception and after-party with 1 hour free bar sponsored by Lordanov Vodka at Vale Vale.

In order to be eligible for these special offers please register your interest with us including your name, email, ticket options and number of tickets by emailing us.

Arboretum Marbella are looking for businesses to sponsor their project “Step by Step for a Dream” where their Director will walk 150,000 steps (120km) dressed as a tree as part of the Marbella 4Day Walking event in October. This is to raise money to create the first classroom in Andalucia built using bio-construction. Please find out more about this brilliant project on their website by clicking here.

They have an excellent opportunity for businesses to support this project, promote their business and have the use of this space for just 250€. If you sponsor 1km, the Director will come to your premises dressed as a tree for a promotional photo shoot.

This image will be posted on their website and shared with over 5,000 fans on their Facebook page and will be available for your use for PR purposes. Also, this amazing dome will be available for your use for one day free of charge for a corporate event, training or promotion.

This is an excellent way to support a fantastic local charity whilst boosting your business. You can email them or call 646806016 for more information.