Marketing Focus – What is your USP?

Your “Unique Selling Proposition/Point” is a simple statement which defines what makes you different from your competition. You can have just one for the company, or several for different products and services, but defining what makes you special is a great way to direct your marketing efforts and have a clear way to differentiate yourself in a crowded market place.

The process of finding your USP can be tricky, but is a really good opportunity to re-examine what you’re doing. Why not brainstorm with your team and identify your Strengths, Weaknesses, Opportunities and Threats? Your list of strengths can then be compared against your competition to reveal your USP. This phrase can be used across your marketing materials, or simply internally to focus the mind, but it will be very useful.

Read the full article on our blog by clicking here and discover what makes you unique!

This year Shaw Marketing Services was selected to perform the PR for the Internacional Festival de Arte Marbella, an important cultural event for the Costa del Sol which this year attracted 70 artists and 10,000 visitors. Using press releases, artist profiles, a press conference and press event at the inauguration we secured a huge amount of free publicity for the event with over 80 online clippings, more than 20 articles in the printed press, as well as TV and radio interviews.

Georgina Shaw was spokesperson in the Spanish press giving interviews and doing the press conference on behalf of the organisers as they did not feel confident doing it in Spanish. She also worked closely with the Town Hall to get the fees waived and in doing so ensured that the festival could run. There are fears for the future of the festival due to a lack of funding, we sincerely hope that a way forward can be found as it’s a great event.

You can view the clippings on our website by clicking here

We’re delighted to be able to offer our clients and friends the opportunity to attend the opening of Aloha Pueblo’s new restaurant El Banco on Thursday 11th July from 7-9pm.

This restaurant, bar and café is located on the corner in Aloha Pueblo, on the site of the old BBVA bank. It will be open all day for breakfast, lunch, dinner, drinks and everything in between, specialising in International, Fusion cuisine. Everything will be home made with love by Chef Giacomo and specialities include handmade pasta, ceviche, Argentinean meats and fresh, locally caught fish.

Join us for their opening party on 11th July from 7pm-9pm

This will be a great opportunity for you to enjoy El Banco’s hospitality and try a tasty selection from the menu. From 9pm onwards the kitchen will be open and reservations can be made for dinner.

Please RSVP by replying to this email or call us on 952 903 154 if you would like to attend.