Marketing Focus – The Power Of Blogging

If you're looking for a low cost way of promoting your company globally, blogging could be just the thing for you. You can set it up yourself for free via Wordpress or Blogger, read the online best practice guides and get started, or you could ask a company with blog writing services to do it for you.

There are many advantages of blogging, here are just a few:

• Share your company news, information and changes

• Drives traffic to your website

• A great platform to provide free, interesting information

• Free to set up and can be an extremely valuable marketing tool

• Provides extra content for your social media pages

• Share local and industry news and events with your customers

• A great way to position yourself as experts in your field

• Cost effective way of promoting your business and services

We've got a few handy guides to blogging for you to take a look at on our blog of course – Introduction to blogging and The power of a good blog

Shaw Marketing Services are experts in blogging and can produce quality blogs on a weekly basis for your company, bringing traffic to your website and social media and giving your customers free and interesting information. Click here to contact us now for more information.

Tempora restaurant in Marbella's Old Town approached us to help them to increase awareness of the restaurant to the expat residents and tourists on the Costa del Sol. This great little restaurant is tucked away in Calle Tetuan and producing really interesting Mediterranean cuisine, beautifully presented and using seasonal ingredients. However they don't get much footfall and were struggling to get walk in clients so they asked for our help.

We created a press release, wrote a review for our blog and sent them to our media contacts. Then we invited a select number of them to come along and try the restaurant for themselves and write a review.

As a result of this we were able to secure printed articles in Essential, Hot Magazine and Select Magazine. It was reviewed by Marbellas.com and ExploreMarbella.com and mentioned on five other websites which helped them with their online presence - check our clippings page! The value of this coverage was over 3,000€ and as a result many people came to the restaurant to try the food.

Securing free PR for restaurants is not easy, but it is possible with an interesting angle and especially if you are prepared to do some low level advertising you can make your budget go a long way. If you want help promoting your restaurant with PR, flyers, email marketing, blogging or more we're here to help, email us on info@shawmarketingservices.com to find out more.

What will 2013 bring for Spain, the Costa del Sol and your business? Experts predict that the economy will start to grow again in 2014, so companies are bracing themselves for another slow year. However here on the Costa del Sol the signs are slightly more positive, with estate agents reporting sales are increasing and tourism staying relatively buoyant in terms of visitor numbers if not on the average tourist spend.

Whilst there's not much we can do about the state of the Spanish economy, we can be proactive in pushing our own businesses forward and being more profitable. The start of a new year is a great time to take stock and think what went well last year and what could have been better. Try to evaluate clearly without letting emotions or fears get in the way and ask fellow business owners for advice. Brainstorm new ideas and take positive steps to get new clients, cut overheads where necessary or looking to new markets.

If you're looking for marketing ideas and inspiration we are available for a free 30 minute brainstorming session where we can help you generate new ideas and give you practical advice on things you can do yourselves and areas we'd suggest you leave to the professionals. Email us to arrange your brainstorming session.