Marketing Focus – Consumer Behaviour

Understanding your consumer, what they think of your product, what kind of perceptions they have of the product in general and your specific brand and what makes them remember you in a favourable light is all crucial to marketing to them successfully.

Creating consumer interest and desire for your product/service is one of the main factors to success and is achieved largely by understanding consumer behaviour. Creating a marketing mix to please your target consumers is the goal, as it will positively influence the buyer's decision making process. To create interest and desire, you need awareness and one of the best ways to do this is with PR.

Basic consumer behaviour towards marketing:

• The consumer is interested in only what he wants to see, this is called selective attention

• How the consumer perceives the message in your marketing materials and advertisements is called consumer interpretation

• The consumer remembers only the most relevant and meaningful message, this is called selective retention

Consider organising a focus group, running a poll or doing a survey – the results might surprise you and change the way you market in the future.

You can read our full blog article here.

Specsavers is open now in Marbella on Avenida Ricardo Soriano 12, next to Massimo Dutti. This store will deliver Specsavers' formula of affordable eyewear, top-notch professional service plus a great selection of designer frames and sunglasses.

The store will also be using the latest equipment in optical technology with digital retinal photography, which is used to detect and manage a variety of conditions, including diabetic change, macular degeneration and optic nerve disease, as well as life-threatening conditions such as tumours.

To officially celebrate the opening of the new Marbella store they will be holding a fun open day event for the public on Friday 23rd November 2012. The open day will run from 10.00am and there will be music, entertainment and nibbles for the visitors to enjoy. Also on the day will be a charity raffle with proceeds being split between Cancer Charity AECC and ONCE.

There will also be a business networking event on the same day from 18.00-20.00, I hope you will join me for a glass of cava and some canapés to celebrate the opening. If you would like to attend please RSVP to georgina@shawmarketingservices.com

They are offering free eye tests during the opening period, for more information or to book an eye test call 952 863 332 or visit www.specsavers.es

The Transition Town movement is a campaign to create more sustainable communities which reduce their carbon footprint, are less reliant on fossil fuels and equip people with the skills to respond to the changing circumstances which diminishing fossil fuels will cause.

The In Transition Conference at the end of October was an excellent event, sharing all the key ideas of the Transition Town initiative and inspiring people to get involved and make their community more sustainable. There was a fantastic video presentation by co-founder of the initiative Rob Hopkins which you can watch on YouTube.

On the back of this important conference they are setting up a Marbella Transition Town group which will take vital steps to create a more sustainable community and have less impact on our environment. The first meeting will take place as part of a screening of the film In Transition 2.0 on November 9th which will give an overview of the movement and get everyone inspired and ready to discuss the steps we can all take in Marbella.

The screening and meeting will be at fnac La Cañada Marbella at 19.00 on Friday November 9th. This is a great opportunity to learn new skills, meet new people and really make a difference. Please confirm your attendance via their Facebook page.