Marketing Focus – Living Up To Your Hype

When starting a new business, you know what you want to offer and who you want to offer it to. The target then of course is to get people interested and buying into your product or service so that it becomes successful. PR, Advertising and Promotions are excellent at attracting new customers, but it can be tempting to make claims that you can't then live up to. Remember, customer loyalty and long term success cannot come from marketing alone so think carefully before making claims!

It's better to under promise and over deliver than to make unrealistic claims and then disappoint when people come to you. So make sure you offer the best customer experience and beware of claims such as being "the best" "the cheapest" or "the quickest". Here are a few Dos and Don'ts to follow:

Dos and Don'ts

• Do under promise and over deliver
• Do train staff with company policy so they become advocates
• Do only make promises you intend to keep
• Don't think you need to position yourself as the best

We have two interesting posts on our blog about these topics:

Are You Living Up To Your Own Hype?

Living Up To Expectations - Dos and Don'ts

Since 2010, Shaw Marketing Services have been working with Specsavers in the UK to promote their Spanish stores on the Costa del Sol and Costa Blanca. Since we've been working with them, they have launched three new stores in Mallorca, Benidorm and Guardamar del Segura and they have had some fantastic results. They had a 95% increase in Spanish customers during 2010 and they recorded a 4.90% increase in sales in 2011.

Since relocating their optician and reopening as Specsavers Opticas in November 2011, the partners in Benidorm saw a great increase in sales and customers. Similarly in Mallorca they achieved a 400% (July to December 2011) increase in custom in their opening months. This is due to the power of the brand but also the excellent marketing and PR support the stores receive and we are delighted to be a part of helping them to prosper despite a difficult economic climate.

Shaw Marketing Services provides intelligent marketing at the right price. If you would like to see what we could do for your business please contact us for a free consultation

Costa Women Business Networking Event

Online community Costa Women are organising a Networking event later this month for members to get together face to face, continue their online relationships and create lasting business contacts.

Costa Women is a social community and business networking group for women living in Spain to share friendship, support and provide knowledge about living in this vibrant country. Founded by Ali Meehan it now has over 700 members.

On the site you can join groups with shared interests such as the Costa Entrepreneurs, Moving to Spain, Marbella Inspiration and Reinvention Group, Costa Writers and My Baby Spain Costa Mummies. You can find out about events, promote your own events, post classified ads and interact on the forum.

It's a great resource so click here to find out more and register.

Once you've joined online and started building relationships, you can also attend some of their events to meet members face to face. They have social and informative events and business networking events as well. The next one is this month and will be a great opportunity to meet fellow members, give out business cards and promote your company.

Below is all the essential information:

Time: May 24, 2012 from 7:30pm to 10pm

Location: The Cosmopolitan of Marbella, Avd. Manolette 20, Nueva Andalucia

Map: Click Here

Phone: 677 25 10 58

RSVP on the Costa Women website as numbers are limited