Marketing Focus – Social Media

There are a plethora of social media tools which provide free and interesting information which readers want to engage with. Here is a brief overview of the main Social Media tools which should be used to gain maximum online exposure. Read the full article on our blog here

Blogs - An online journal which features regularly updated, interesting and relevant information which positions you as an expert. Posts can be fed to other social media tools to draw people back to the website.

Facebook – Businesses can create Fan Pages which are low cost, high profile marketing and branding tools. People can 'become fans', sharing their "like" of items with others, and thus showing the recommendation of your company to their family, friends and contacts.

Twitter - Communicate directly, in 140 characters or less, with a group of people who have shared interests, or want to understand a certain issue. Users choose to follow the messages, or 'tweets' of others. A trusted relationship is built with the follower over time and conversations lead to referrals and further interaction.

LinkedIn – This is the world's largest professional network and growing rapidly. It connects members to your trusted contacts and helps you exchange knowledge, ideas and opportunities with a broader network of professionals.

YouTube - A video-sharing website on which users can upload, share and view videos. It is now the second most searched source after Google. Videos can be thought of as an open invitation to speak, to present oneself and show why they should use your business rather than another.

Social Media is a great promotional tool but it is time consuming and can be counterproductive if not managed carefully. Shaw Marketing Services can setup your social media profiles, write blogs, manage your accounts and maximise the success of your social media activity. Please contact us for more information.

Marbella Rentals are the leader in luxury holiday villa rentals in and around Marbella. Their stunning collections of villas range from family friendly villas through to their Platinum Collection of jaw-dropping properties for clients for whom money is no object.

We were asked to design a newsletter template and create and send the first mailing within just one week. A concept was quickly born, then a high quality HTML template for the newsletter designed which reflected the company's brand and identity.

We then wrote the text, put it into the template along with images, tested it in multiple email clients and sent it via our mailing sytem. As a result of this newsletter they had a fantastic 27.9% open rate, much higher than the 11.34% average for the property industry and over 550 clicks back to their website.

This was all completed in just one week and we are now producing a monthly newsletter for them. If you'd like to harness the power of email marketing contact us today! Alternatively click here for a free 60 day trial of the mailing system to try it yourself!

Easter Egg Hunt at Arboretum Marbella

Charity Arboretum Marbella will be holding an Easter Egg Hunt at their beautiful public park on Wednesday 4th April.

From 3pm families are invited to Arboretum and will be given a tour around this stunning green space filled with plants, trees and vegetables native to the Malaga region. Then teams will be given clues on where the eggs are hidden and the race is on to find all the eggs. The first team to get back to the start having found all the eggs will be the winner!

Following the Easter Egg Hunt kids will learn the planting technique Nendo Dango, which is a simple effective and fun reforestation method. This is a great way to help Arboretum create their people's forest, spend time together in the great outdoors and explore this beautiful plot of land just outside central Marbella. The event ends at 18.00 and is free to attend.

Places are limited so please email to reserve your place.

About Arboretum

Arboretum Marbella is a charity which is creating a people's forest in Marbella made up of native species to the region of Malaga including trees, shrubs, grasses and vines.

This forest is being planted using the concept of permaculture and will be sustainable and organic. It will also play an important role in protecting some of the native species of the region which are being endangered such as the Andalusian Cork Oak.

As well as creating a beautiful public park on deserted scrub land, an important part of the project is to educate people on the environment, trees and sustainable land management.