Branding is a way of highlighting what makes your product or service more attractive than your competitors. A brand starts with your name, logo, colours and brand values but goes much deeper, and is based on a set of associations that people have of your company or product. Building a good brand is what will make you first choice for your customers and allow them to associate with what you do and why.

Why does your business need a brand?

• To help you stand out from the crowd
• Increase the value of your products/services
• To help you engage with your customers
• Encourage repeat customers and customer loyalty
• Enhances the chance of longevity and expansion

Key factors to building a successful brand:

• Quality and consistency

• Successful positioning can be achieved through several means such as brand name, image, product standards, guarantees, packaging, and the way it's delivered

• All elements of the promotional mix need to be used to develop and sustain customer's perceptions. Communicating your brand's personality effectively is essential to building awareness and reinforcing the strengths of your company

• When building your brand, it's important to invest in the brand over long term. It will take time to build awareness, gain trust and loyal customers so don't expect immediate results from your efforts. Remain true to the brand identity at all times and it will generate results

We've written an in depth article all about branding, click here to read it. Shaw Marketing Services can help your company develop your brand, undertake a rebrand or simply ensure that the brand values are being consistently applied. Contact us today to find out how we can help.

From April to July this year Shaw Marketing Services was working with the team at The Millionaires' White Summer Party to provide public relations and marketing support for this spectacular event. It was held at Finca la Concepción on July 30th and brought the glamour and music of Las Vegas to Marbella. Promoter Richard Diaz commented. "This year's Millionaires' Summer Party was a great success. The venue, the musicians and the lighting all contributed to make the evening something very special and the feedback from the guests has been overwhelming. We would like to say a big thank you to all our sponsors, collaborators and helpers that made this event possible and look forward to next year's event which will be even bigger and better!"

Our role included the following promotional activities:

• Writing a number of press releases and articles and placing in English and Spanish press in Spain and in the UK
• Listing the event on European event websites
• Organising interviews for the team on local TV and radio
• Buying advertising space and providing artwork and editorial to the press
• Producing email newsletters to be sent out to their database
• Dealing with the press at the event and afterwards

As a result of our work the event was featured in over 30 media and 40 websites and awareness in the local area was enormous. The event was a great success with over 800 tickets sold and this is sure to be a regular fixture in Marbella's social calendar.

If you would like Shaw Marketing Services to support you with promoting your next event, please contact us by emailing info@shawmarketingservices.com

New Team Member!

We're delighted to announce that Lucas Turnbull was born on 28th September 2011 and is the newest addition to the Shaw Marketing Services family. He weighed 7lbs and mother and baby are well.

Worry not; Shaw Marketing Services is very much open for business! Here's a rundown of our new and improved team who are all available to help with all your marketing needs. We've written profiles on them so you can get to know them better:

Online Marketing, Email Marketing, IT Support and Finance.
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Marketing Assistant. Role includes copywriting, client management, media liaison, photography and general work with the English speaking clients and press.
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Marketing and Sales Executive, working with the Spanish media and supporting Spanish companies to promote themselves effectively to the expat market on the Costa del Sol.
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Copywriter and Account Manager. Role includes looking after our clients, generating new business and producing high quality written materials.
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To speak to any of our team please contact us for more information.