Marketing resources for small businesses
As a small business it’s hard to find the budget to employ a Marbella marketing company such as ours to undertake your marketing activities. Of course, we believe its money well spent, however if you have the time and the skills to try to do it yourself, there are some excellent resources out there to help.
I always encourage my clients to take an active role in the marketing of their company and here are a few of my favourite websites where you can start learning about marketing techniques and find advice from experts on how to improve the marketing you are already undertaking.
Chartered Institute of Marketing Resources – If you’re serious about marketing as a career I would suggest joining the CIM and taking one of their qualifications. I completed my post-graduate diploma a few years ago and it was a very useful way to learn the theory and the best practice in all elements of marketing. If you don’t have the time or inclination to become qualified they have a bank of marketing resources some of which are available to non-members.
Seth Godin’s blog – This blog is an excellent source of information from best-selling author Seth Godin. He has a nice open style and writes short, thought-provoking posts about marketing, sales and general business productivity which are very interesting and well worth a read. Sign up to his newsletter to get his posts direct to your inbox.
B2B Marketing Online – I came across this one on Twitter thanks to someone I follow retweeting a post and have just signed up for their newsletter. I have already found it useful and it’s an excellent source of information.
Social Small Biz – Helpful advice for small businesses looking to improve their social media activity.
Costa del Sol Marketing focus – Our marketing focus blog posts are a helpful resource for people looking to learn more about the different forms of marketing and how to do them effectively. I am drawing on my CIM qualification and also 5 years of experience working in Marketing and PR to share my insight and ideas with you and publish a monthly post on these issues.
Contact us to arrange your free 30 minute brainstorming session if you’d like our help and advice on how you can promote yourself by emailing info@shawmarketingservices.com