Marketing Focus – The secrets to successful email marketing
Our next marketing training session will be taking place on Tuesday 2nd December at Andalucia Lab and will be a masterclass on how to make email marketing work for you as well as a practical session to design your own email marketing template so you can go back and start marketing!!
There are still places for this excellent course, so please book your place by emailing info@shawmarketingservices.com as soon as possible.
Email marketing is a great way of engaging with your customers while promoting your business by providing regular updates about your business. It is a cheap and direct form of marketing which generates results.
Your newsletter should –
- Reflect your brand identity
- Encourage people to take action such as visiting your website, buying your product or contacting you directly.
- Have a structure, a purpose and be of interest to your target market.
- Work in different email clients and on phones and tablets as well as on computers
- Be sent regularly and consistently ensuring that your company is at the front of their mind when the need arises.
Don’t expect an instant response from your entire mailing list, but if you’re doing it right, each time a newsletter goes out, a certain proportion of your list will take action, either to visit your website, contact you, or buy something.
Hope to see you at the email marketing course on 2nd December!