Marketing Focus – Email Marketing
Email marketing is a great way of engaging with your customers while promoting your business by providing regular updates about your business.
If the newsletter is written correctly then it can encourage people to take action such as visiting your website, buying your product or contacting you directly.
A newsletter should have a structure, a purpose and most importantly it should be of interest to your target market. It is important to give reader a reason to read and not delete.
It is a good idea to include company news and case studies along with industry news and tips, allowing potential clients to see what you have been up to and the results which you have achieved.
Newsletters are effective as they can fall directly to the customer’s pocket, via email to a Smartphone or tablet computer. However It is important to remember that email accounts can differ, to avoid sending out a dysfunctional piece of email marketing it is very important that it is first tested to ensure that it appears correctly and works whether it is read in Outlook, gmail, Yahoo or Hotmail.
For more information on marketing on the Costa del Sol, contact us on (+34) 952 903 154 or email info@shawmarketingservices.com.