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Marketing Focus

Marketing Focus

An important part of this marketing blog, will be a monthly feature on a particular aspect of the marketing mix. My belief is that it is the effective blending of marketing methods which really gives power to each individual element and gives the best return on investment.

I have a Post-Graduate Diploma in Marketing Communications and will be sharing with you some of the information from this course, along with practical examples of Marbella marketing in practice. I hope this will give you a better understanding of the different elements which you can use to promote your business. The more you understand, the better you can harness the power of these tools!

I will be covering:

Advertising

Direct Marketing

Sales Promotion

Public Relations

E-mail Marketing

Social Media

Integrated Marketing

Consumer Behaviour

Branding

Networking

Watch this space for the first installment and please let me know if you have any questions.

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