Is anyone else busy in August?
Less time at the pool this year!
Sorry I’ve been a little quiet of late, but I have been snowed under, doing a weekly email campaign for my European Holiday Rental client, working with an event organiser to create their websites, Twitter and advertising campaign, creating a marketing plan for a new investment company and signing a contract with a leading firm of opticians.
I am thrilled to be this busy, but it rather flies in the face of my assumption that nothing ever happens for non-tourist related businesses in the summer.
If there was one thing I was sure about, it was that in Spain summer starts in July and slowly but surely the work dries up until the typical holiday month of August where no one does anything. Based on three summers in Spain I felt confident enough in this fact to book a two week holiday in August, but guess what, work has been streaming in and it looks like the laptop will be coming on holiday with me!
Working flat out in July and looking ahead to a busy August is fantastic news for the company in the midst of this recession and if my friends and colleagues are anything to go by, it seems to show a glimmer of hope for businesses on the Costa del Sol. The people I have been speaking to have been seeing business slowly increasing from March onwards and get the impression that people are feeling more optimistic and actually spending some money.
Working as I do in Marbella Marketing, I get to see new businesses coming to the area. It’s great to see that people are still coming and not being put off by the doom and gloom but seeing the possibilities of the recession. I have actually seen more serious businesses in the last 6 months or so, rather than the dreamers that used to come down. Perhaps the recession has put off those people who never really had a solid business plan, I’m not sure, but there certainly seem to be less time wasters!
I feel that those of us who have survived and new business coming in and doing things right are in a great position to benefit as things get better, mainly because so many of our competitors are no longer around.
Let me know if you’re also finding the holiday season unexpectedly busy! I shall try to get back to more regular blogging!