Five ingredients of smart online commerce

Five ingredients of smart online commerce

I subscribe to receive posts from Seth Godin’s blog who is a leading expert on sales and marketing and an author of 12 best selling books. I’d really recommend them if you are looking for some smart and interesting ideas.

One that he sent me which I particularly enjoyed was his Five Ingredients of Smart Online Commerce which highlights five reasons why a particular online store is successful namely;

1.They sell a product you can’t buy at the local store.
2.They understand that online pictures are free. Unlike a print catalog, extra pictures don’t cost much. Make them big.
3.They use smart copy (but not too much).
4.They are obsessed with permission. Once you sign up, you’ll get really good coupons and discounts by email. Not too often, but often enough that my guess is that they make most of their sales this way. 25% discount on a product just like a product you love–just before Valentine’s day? Sign me up.
5.They aren’t afraid to post reviews. Even critical ones

I think most businesses selling online can learn from these tips. Read the full post.

If you’d like more Marketing ideas check out our regular marketing features on the blog.