Actualmente es muy común encontrar a pequeñas empresas con un perfil personal en Facebook, en el cual cuelgan, comparten e invitan a todos sus “amigos” (término referido a aquellos que están dentro de su lista de contactos) a eventos, juegos y actividades de diferente índole. Sería...
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Los profesionales que se encuentran actualmente buscando empleo, deberían tener en cuenta la importancia de mantener su imagen cuidada en las Redes sociales. Pues puede ser contraproducente para estos mostrar una personalidad y privacidad poco recomendable para representar a una organización. Hoy en día el...
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If you have your own business or you’re looking for work, you need to take a lot of care with how you present yourself both personally and professionally on social media. Today those people who are hiring you, or looking to contract your company will...
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It’s so easy to put up a post on social media that it can make us sloppy with our spelling, grammar or tone. It can also make us lazy and encourage us to cut corners by not getting things correctly translated. This is a big...
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Ser emprendedor conlleva muchos gastos, inversiones y planificación y reorganización del presupuesto para incluir algunos cambios de última hora, inesperados, pero muy necesarios. Cuando tomas una decisión en cuanto a tu planificación de marketing y comunicación y está no arroja los datos positivos esperados, tendemos a...
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Internet ha revolucionado la forma de vivir y de trabajar, así que desde nuestra opinión, creemos que es muy importante hacer uso de las herramientas online para apoyar tu estrategia de marketing. Al menos, todas las empresas deberían tener una página web, para reforzar otras...
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Like it or not, most of us could not live without our smart phones and this has opened up so many new channels of communications. Carrying these internet connected devices allows us to share where we are, what we’re doing and how we are feeling...
Continue ReadingLa era de las tecnologías ha traído consigo un sinfín de nuevas formas para poder emprender mejor y más seguro. Una de esas herramientas que ha tenido su auge en el mundo online, destinada a la financiación de proyectos o ideas, se le denomina Crowdfunding. Cuando...
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As I mentioned in my last marketing focus post, more and more emphasis is being put on content marketing and creating really interesting information which people can find and enjoy through search. But it can be difficult to write engaging information, especially in a field which might not be the most exciting to the outside world, so is content marketing really for everyone?
In my opinion, everything is interesting to someone, and if you’re a specialist you should be showing that off online, so fellow enthusiasts can find you and engage in your knowledge. However, be careful of being too niche or specialist, try and run your content by an outsider who might buy your product, but not understand what’s behind it.
My first PR job was for the engineering giant ABB and they had the most amazingly knowledgeable people working for them, but trying to get them to speak in a way that the world could understand was hard. My job was to try and take the knowledge and convert it into a benefit driven, global language which could be understood by the buyers of their equipment, even if they were not engineers. Translating and repackaging their information into a more easily digestible form created some really interesting stories and if that can work for flowmeters it can work for anything! So try and step outside your specialist bubble and think what your consumers want to understand or know and go ahead and share your knowledge.
Last week I took part in a fascinating webinar by The Marketer all about how internet use is changing the buying process and changing the roles of marketing and sales and where these two functions interact and I wanted to share the insight.
The experts explained how the online buying journey is quite erratic, but that the research tends to be comprehensive and rely on different sources to make the correct decision. They summed up the buying journey as follows – Consider, Evaluate, Buy, Enjoy & Advocate
The message was that as modern marketers, the role is increasingly to create the best content on your subject matter to assist your buyers in the evaluation stage and give them no reason to look elsewhere. This is a more passive form of marketing driven by search, but can capture many more people in the research phase and drive them towards purchase.