La redacción de textos para contenidos online es una disciplina difícil que muchas empresas lo intentan y fracasan, de ahí la necesidad de contar con un profesional que sepa escribir bien. Solo porque escribas correos electrónicos todos los días no significa que estés capacitado para...
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Too many expat businesses on the Costa del Sol limit themselves by just focussing on the international market. Now we understand that communication is easier in your own language, but if you want to grow bigger, then you need to be marketing to the Spanish...
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We love the Costa del Sol and have happily lived and run a business here for more than a decade. However there's no getting away from the fact that there are some specific challenges for doing business here. In order to be successful you need...
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There was lots of interest in the topic of branding at our recent training event and We Cowork and so we wanted to follow up with an in depth article about this important issue. So first things first, what is a brand? What is a brand? It’s...
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Ya sabemos que con tener una idea o un proyecto no basta, sino que para hacerla realidad hace falta trabajar mucho en ella como por ejemplo realizar un estudio de mercado, entre otras muchas acciones. Si te has tomado esa idea o proyecto en serio,...
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Today we're shining the spotlight on advertising, the marketing method that first jumps to mind when you think of how to promote your business. We will take a look at the history, the definition of advertising and offer practical tips for how you can make...
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Si tienes una idea o un proyecto que realices te comentamos que nos encanta la innovación y la creación de nuevos negocios, además de poder ayudar a los empresarios y emprendedores en la Costa del Sol a enseñarles cómo aplicar el marketing en sus nuevos...
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If you are stuck on a particular problem, looking to take your business in a different direction, or just want to generate new ideas and avoid becoming stale or tired as a brand, a brainstorming session could be just what you need. What is brainstorming? It is...
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As we’re looking at positioning this month, ahead of the International Women’s Day Conference organized by Costa Women and the 1230 Women’s Company, we thought it was only fitting to use Costa Women as our case study for great positioning in action. Created by Ali Meehan in 2010,...
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In a previous article I explained the basics of positioning and now I'm going to give you some tips for how to actually use it for your business as part of your marketing strategy. Remember that we will be covering this topic in the forthcoming Make...
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