The start of the new normal has coincided with the start of the summer season, where many businesses see a drop off in their clients and are already very quiet due to lockdown. Hopefully for those in the hospitality sector, the tourists will come this...
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Everyone is talking about influencers, but what is an influencer and how can you get them to market your product or service? According to Influencermarketinghub an influencer is someone with the power to affect purchase decisions of others because of their authority, knowledge, position or relationship...
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Interacting with the media is a great way to generate free publicity for your business through public relations. Creating positive relationships with the media really helps, but it can be difficult to know how to handle them and getting it wrong can lead to trouble....
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B2B stands for Business-to-Business Marketing and is a way for companies to connect with other companies and focus on selling to them, rather than going to consumers. You can be selling to a company for them to sell on to consumers, such as pitching your...
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Our article and video on marketing planning to overcome difficult times were very popular, and it's great to see so many of you taking a proactive approach and planning your way out of trouble. We've received questions about how to define your USP, and this...
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As the leading PR agency on the Costa del Sol, we want to introduce you to the great marketing tool which is Public Relations, explain why it works and what it could do for your company. What is Public Relations? Public Relations is defined as “The planned...
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Those of us that own businesses have an amazing opportunity to improve the lives of others and make a positive impact on our communities. Applying Corporate Social Responsibility (CSR for short) principles to your business allows you to do just that, while also giving your...
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Today we’re offering advice on copywriting, a key skill you need to market your business well, on and offline. Good copy generates interest, encourages people to get in touch and ultimately helps you sell. However, there’s a lot of bad copy out there, so it’s...
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It’s a tricky time to be in business, and to survive, entrepreneurs need to adapt, change and work within these new and challenging circumstances. A great way to start to think more clearly is to produce a marketing plan. This is a structured and well thought out response...
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Living in Spain is a dream for so many, due to the great climate and enviable way of life. But how are you going to fund living the dream? Due to the expense and red tape involved in hiring and firing, getting a permanent job...
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