Knowing how much money to allocate to your marketing budget is tricky. It's important for profitability and long term success, but obviously you don't want to spend more than you need to in order to receive a return. There are three main approaches for setting...
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What is marketing? Marketing is essentially communicating a message about a company, product, service or concept and it can take many forms – advertising (paid for promotion with a commercial message), public relations (using less commercial means such as media relations, events and community engagement to...
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To be able to be passionate about what you do will inspire you, make hard work easier and make a great impression on others. As a customer, when you meet someone who loves what they do, that enthusiasm and passion will be contagious and you’ll...
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In today’s high-tech age, anyone with an internet connection can look for whatever they need online and find a number of different options, compare prices and make a decision on what is the best one for you. In order to be the one which is...
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We recently published a video online explaining the pros and cons of radio advertising and it has generated a lot of questions about how you choose the right advertising methods as part of a marketing campaign. Now of course this depends on your objectives, what...
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In order to become more visible and attract more clients, companies use a range of different marketing tools. These include; advertising, sales promotion, direct marketing and many others which will be described in this article. We wanted to give you a breakdown of all of...
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Writing is a difficult discipline which many businesses try and fail to do well. Just because you are writing emails every day does not mean that you can write press releases, articles, websites or advertising. Badly written text which doesn’t make sense or has spelling mistakes...
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Online marketing is an important tool for businesses who want to attract customers on the web. It’s no longer enough to advertise offline and create a great brand. Modern consumers are information hungry, tech savvy and empowered. So they will search for a company, service or...
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If you run your own business you need to always make the best use of your time and be as efficient and organised as possible. There’s always a long list of things to do when you’re in charge, especially as a small business, but the...
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QR codes have been around for a decade in Europe and the US and for even longer in Japan, but there has been a resurgence in businesses using them due to COVID and the integration of QR Code readers into smart phones. It’s something many...
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