Blogging is a great way to increase the amount of content on your website and give more opportunities to integrate your keywords and improve your ranking in the search engines. Having a blog is also a great way to generate more clickable social media posts...
Continue Reading
LinkedIn is a very powerful business tool, yet many professionals still don’t have a profile, or aren’t using it correctly. If you fall into the first category then don’t delay in creating your account, it’s totally free and will give you great visibility. Watch our introduction to...
Continue Reading
The short answer is ‘yes’...
Continue Reading
The New Year brings new networking opportunities and we can't wait to get out there again. Georgina's first event of the year will be the Costa Women's "Back to Business" networking at the Food Room in Guadalmina on the 25th of January. These are always...
Continue Reading
The beginning of a new year is an excellent time to review, re-evaluate and prepare for success with a marketing planning session. A key tool for every business is a marketing plan and in this article, we wanted to explain why marketing planning is important and...
Continue Reading
A vital part of the marketing planning process is performing a SWOT analysis of your company, product or service. Without a complete SWOT analysis, you will find it difficult to develop a marketing strategy. Performing a SWOT analysis is also helpful as part of a...
Continue Reading
Happy New Year from Shaw Marketing Services! If you want to boost your business and see an upward trend this year, then don't just repeat what you did before. Take some time to review last year's actions and plan for success in the year ahead. Part...
Continue Reading
The lull between Christmas and New Year can be a wonderful time to reflect, review and get ready for success in 2023. At this time, or at the beginning of the New Year, we advise performing a marketing audit to review what you’ve been doing,...
Continue Reading
When you start a business, or are planning a marketing campaign, the first step is to set objectives. These objectives will give the campaign a clear purpose and are the foundation of everything you do moving forward. To start to set objectives you should ask yourself,...
Continue Reading
When starting a new business, you know what you want to offer and who you want to offer it to. The target then of course is to get people interested and buying into your product or service through marketing so that it becomes successful. However, be...
Continue Reading