I subscribe to receive posts from Seth Godin's blog who is a leading expert on sales and marketing and an author of 12 best selling books. I'd really recommend them if you are looking for some smart and interesting ideas. One that he sent me which I...
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Marketing know-how in just a few clicks
As a small business it’s hard to find the budget to employ a Marbella marketing company such as ours to undertake your marketing activities. Of course, we believe its money well spent, however if you have the time and the skills to try to do it yourself, there are some excellent resources out there to help.
I always encourage my clients to take an active role in the marketing of their company and here are a few of my favourite websites where you can start learning about marketing techniques and find advice from experts on how to improve the marketing you are already undertaking.
We listened to a great webinar from email marketing providers Constant Contact last month all about Social media marketing. This is a new and exciting area and is becoming an increasingly important part of the marketing mix. It's great to be able to listen to social...
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Back in 2009, a client asked me to research and write an article about how businesses can effectively use Twitter to promote themselves and I must say I was very skeptical. All I’d seen of Twitter up to then was people telling you every detail of their boring lives from being tired, to going to the shops, so frankly I didn’t think the article would be easy to write.
As part of my research I set myself up with a Twitter account and started to have a look around for business related information. To my surprise there was loads of excellent “Tweets” from businesses which linked to an informative article, made people aware of an event or promoted a special offer. I realized that actually Twitter holds great business potential and works in tandem with the other key social media tool, the blog, to expand your content and drive people to your website.
What is a Blog?
The word blog is an abbreviation of web log, originally created as an extension to the online diary or journal. They allowed individuals “talk” to the world about their life or pet subjects, from their upcoming wedding, cooking or their favourite football team.
Last time I wrote a Marketing Focus piece about Email Marketing and why it was such an effective method of communication. However I know that if you are already undertaking email marketing and you are not getting the results you want, it can be difficult to know what to change.
In order to improve your email marketing campaign and generate better results, you need to ask yourself where you are going wrong and be very self-critical. To help you evaluate your email marketing, in this post I have pulled out a few key elements to examine and some essential things to do.
I am a great believer in email marketing, because it is a cheap and direct form of marketing which generates results. However, you need to believe in it too, as it’s a question of consistency and perseverance to really get the results you want.
Email marketing is a way of drip-feeding information about your company and product to an audience who already have an interest in you, because they’ve joining up to your mailing list, met you via networking or done business with you in the past. The idea is that once you have a large database who are receptive to your message, that you should send them regular communication of a high quality so that one day it will hit their inbox when they have time to read it, were thinking of changing their supplier, or were looking for something you can provide. Basically you need to keep hitting them until they are ready to respond, ensuring that your company is at the front of their mind when the need arises.
Choosing the best style for a marketing message can be as important as the message itself. Imagine this: At a farm gate a hand lettered sign with pokerwork burnt into rough hewn wood reads: “Farm Fresh Eggs” In addition to being right for the freshness claim, the rustic...
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I am always on the look out for companies who are doing it right and in my opinion, clothes company Dollydagger are a brilliant example of how to position and market yourself that we can all learn from!
If you are just starting out with your own blog and lacking inspiration, there’s a great article about creating blog content from the website Social Small Biz. This is one of my favourite websites, for ideas and practical advice on using social media, so you should definitely check it out. Once again they’ve produced a really useful article here which I will use to keep this blog interesting and helpful and keep those posts flowing!