Give yourself a marketing audit to review what you’ve been doing, the materials you have, what is working and what is not. Start by reviewing your marketing plan (if you don’t have one - do it) and see if anything needs adjusting. Have things changed, are...
Continue ReadingLast week, I was invited to be the MC at the Costa Women and 12 30 The Women’s Company International Women’s Day event and was honoured to be able to present all the speakers, introduce the day, share information and pull everything together for nearly...
Continue ReadingNami Haghighi has sent us news of their latest MBM presentation for February: The presentation will be in English starting at 8pm lasting around 1 hour, after which there will be networking and socialising with like minded business owners and Entrepreneurs. A fun and informative evening. What:...
Continue ReadingOn Sunday the 1st February 2015 Steve Hall, owner of the fantastic Spanish information website This is Spain, will set off on a 90 day virtual tour of Spain. He will visit all corners of Spain through the eyes of local hosts and writers. It will...
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Shaw Marketing Services and Costa Women host Monthly Women’s Networking Meetings in Manilva, the 3rd Wednesday of every month 18.30-20.00. Networking is one of the most cost-effective ways to promote your business, so it’s a must for any small business!
Future Dates – 18th February, 18th March, 15th April, 20th May, 17th June
Time – 18.30-20.00
Place – CIVIMA (Manilva Wine Museum), Calle Dr. Álvarez Leiva, 4, 29691 Manilva
How much? – 5€ to include networking and refreshments
RSVP – Email info@shawmarketingservices.com
To help you make the most of these events and other fantastic Costa Women events running around Spain here are some top tips from our expert networker Georgina Shaw –
Take advantage of the start of the New Year to give yourself a marketing shake down and refresh. This is the chance to reflect, review, plan and act for success! After my successful New Year Marketing Masterclass, I wanted to share a few tips on how to make 2015 a brilliant year for your business.
Step 1 – Evaluate, review & reflect – Look back on last year and properly evaluate your business’ performance, not simply on face value or just on your bank balance, but also in terms of hours spent on each project, difficulties you encountered on any given revenue stream and also the projects that gave you most fulfilment. It’s the right time to reflect if you would be happy to have another year like 2014 or not. If you would, then think how to sustain this positive curve, if not then what should you change for a better result.
Step 2 – Plan for Success – Having an in depth marketing plan will help you to clarify your objectives, understand your company, customers and competition and create an action plan for marketing your business with deadlines and people who will be held accountable for the actions. Take the time to make a proper plan if you want to promote your company effectively, it is an invaluable business tool.
Step 3 – Work smart – Make the most of your resources and concentrate your efforts on tasks that generate the most income and give you the most satisfaction.
Step 4 – Be up to date with the trends – There are a number of interesting trends to watch and keep up with this year to make the most of your marketing, here are just a few –
Want to know how to market yourselves in 2015 but not sure where to start? Looking for ideas and inspiration on how to get more customers in the New Year? Start your year off the right way with an inspirational, motivational and practical one hour marketing...
Continue Reading"Inspired" is a presentation on motivation, to show the audience what they can learn from great artists, athletes and world leaders when it comes to dealing with stressful situations, disease and the difficult times that our society currently lives. This is a very dynamic and striking...
Continue ReadingEmail marketing is one of the most effective ways of direct marketing and highly cost-effective, but most small businesses don’t know how to get it right. This informative and practical session will give delegates an overview of how email marketing works, top tips to getting the...
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In 2014 I gave a speech at the Costa Women International Women’s Networking event. Based on this presentation, here are my tips for protecting yourself and your business during hard times and how to take full advantage when things pick up as I believe they now are.
Reducing Risk & Capitalizing on Your Skills
Plan & Grow