Marbella Marketing

Marketing resources for small businesses

Marketing know-how in just a few clicks

As a small business it’s hard to find the budget to employ a Marbella marketing company such as ours to undertake your marketing activities. Of course, we believe its money well spent, however if you have the time and the skills to try to do it yourself, there are some excellent resources out there to help.

I always encourage my clients to take an active role in the marketing of their company and here are a few of my favourite websites where you can start learning about marketing techniques and find advice from experts on how to improve the marketing you are already undertaking.

Speed Networking Costa del Sol

As you know, I’m a great believer in networking and I try to go to a wide selection of meetings to see which ones work for me. I am a member of Women in Business and 4B Networking and also regularly attend Tweet Marbella. I really enjoy all of these meetings and have benefited a lot from them, but if you’re not in the mood, it’s easy to simply speak to people you know and not take full advantage of the networking opportunities. Also, as I have become busier, I find it harder to fit in long and sociable networking lunches.

For these reasons, I was really keen to go to the inaugeration of the Costa Business Club at the end of September and try out their Speed Networking format. For those of you who don’t know, speed networking gives you the opportunity to meet loads of different people by restricting the time each person speaks to 3 minutes and moving people around when their time is up.

Marketing focus – Why email marketing is so effective

I am a great believer in email marketing, because it is a cheap and direct form of marketing which generates results. However, you need to believe in it too, as it’s a question of consistency and perseverance to really get the results you want.

Email marketing is a way of drip-feeding information about your company and product to an audience who already have an interest in you, because they’ve joining up to your mailing list, met you via networking or done business with you in the past. The idea is that once you have a large database who are receptive to your message, that you should send them regular communication of a high quality so that one day it will hit their inbox when they have time to read it, were thinking of changing their supplier, or were looking for something you can provide. Basically you need to keep hitting them until they are ready to respond, ensuring that your company is at the front of their mind when the need arises.

Client Case Study – Trackdays Spain

Trackdays Spain was Shaw Marketing Services’ first client and a great one to get our teeth into. Although they had a very small budget and couldn’t advertise, public relations alone was enough to generate over 20,000€ worth of coverage!

Upcoming charity events

There are three events being held in September to raise money for great causes that I wanted to share with you. The first is being held this Sunday at the El Paraiso Country Club in aid of Manacare, the charity which is creating a community in...

Marketing Focus – It’s not just what you say…

Choosing the best style for a marketing message can be as important as the message itself. Imagine this: At a farm gate a hand lettered sign with pokerwork burnt into rough hewn wood reads: “Farm Fresh Eggs” In addition to being right for the freshness claim, the rustic...

Client Case Study – Project 2 Invest

Project 2 Invest set up on the Costa del Sol in 2008 to give investors the opportunity to profit from the booming Russian property market. Shaw Marketing Services worked with Project 2 Invest over a six month period to launch their company in Spain.

A busy week of networking ahead!

I am a firm believer in the power of networking and would always recommend that networking is one of your key marketing tools.

This week there are 4 networking meetings that I’ve heard of and I’ll be going along to most of them. If you want to start marketing your business effectively, why don’t you come along too? It can be a little scary sometimes, but it’s a great way to build awareness of your business, build trust and make professional and personal contacts.

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