Costa del Sol Marketing

Practicing what you preach – Why is it that you don’t do for yourself what you do for others?

We often give great advice to friends, family, kids and clients, but how often do we actually practice what we preach? I see many beautiful and intelligent women, praise their friends, tell them to believe that they are gorgeous and have more self-confidence, but they don't...

Introduction to Marketing Infographic: The first step to Marketing Mastery

As Monday’s are always busy, I wanted to give you a snapshot of the 5 key marketing methods – Advertising, Sales Promotion, Public Relations, Direct Marketing and Personal Selling, with this simple infographic. This summarises the key points of these techniques and their applications, it also...

What’s working in your marketing & can you be proud of it?

Give yourself a marketing audit to review what you’ve been doing, the materials you have, what is working and what is not. Start by reviewing your marketing plan (if you don’t have one - do it) and see if anything needs adjusting. Have things changed, are...

Entrevista con Maybed Pérez Rivas, Asistente de Marketing

Hoy hablamos con Maybed Pérez Rivas, Asistente de Marketing de Shaw Marketing Services sobre su vida en España y su trabajo con la empresa. ¿De dónde eres? Nacida en Venezuela, pero con corazón español. He vivido aquí desde el 2001. ¿Qué has estudiado? Graduada en Publicidad y...

The importance of professional development for business

A successful business requires engaged, motivated employees throughout the company who know what they need to do in order to successfully fulfil their own role, as well as how they are involved in the bigger picture. Effective training is vital to increasing knowledge, motivating employees...

TRE Telethon 2015 for Cudeca

Great news about the TRE Telethon in March from Martin Nathan, this is a great promotional opportunity and of course raises money for a fantastic charity: Many of us have at some time in our lives lost friends or family to cancer. Often, it is not the passing...

Marketing Focus – New Year, new opportunities for success

Take advantage of the start of the New Year to give yourself a marketing shake down and refresh. This is the chance to reflect, review, plan and act for success! After my successful New Year Marketing Masterclass, I wanted to share a few tips on how to make 2015 a brilliant year for your business.

Step 1 – Evaluate, review & reflect – Look back on last year and properly evaluate your business’ performance, not simply on face value or just on your bank balance, but also in terms of hours spent on each project, difficulties you encountered on any given revenue stream and also the projects that gave you most fulfilment. It’s the right time to reflect if you would be happy to have another year like 2014 or not. If you would, then think how to sustain this positive curve, if not then what should you change for a better result.

Step 2 – Plan for Success – Having an in depth marketing plan will help you to clarify your objectives, understand your company, customers and competition and create an action plan for marketing your business with deadlines and people who will be held accountable for the actions. Take the time to make a proper plan if you want to promote your company effectively, it is an invaluable business tool.

Step 3 – Work smart – Make the most of your resources and concentrate your efforts on tasks that generate the most income and give you the most satisfaction.

Step 4 – Be up to date with the trends – There are a number of interesting trends to watch and keep up with this year to make the most of your marketing, here are just a few –

Happy New Year!

We would like to wish you a very Happy New Year from all the team at Shaw Marketing Services. Let's hope that this year is a great one for us all! After a few weeks away we are back rested and excited about the year ahead...

How to survive in business before, during and after a crisis

In 2014 I gave a speech at the Costa Women International Women’s Networking event. Based on this presentation, here are my tips for protecting yourself and your business during hard times and how to take full advantage when things pick up as I believe they now are.

Reducing Risk & Capitalizing on Your Skills

Seek free professional advice – CADE, Andalucia Lab and others are there to help
Research, research, research – make sure you know your stuff before you commit yourself to a decision
Build a network – online and offline, this is a very low cost and direct form of marketing
Think about what you can do yourselves to reduce costs – make the most of the skills you have
Learn – There are many tools out there to allow you to do things yourselves and you can learn to do a lot more than you think when you have the time early on
Be clever with where you put your money – investment is required but can be minimized and managed
Trade – Can you exchange skills with another business?
Profile build and have a strong presence online with social media, blogging and offline with PR such as articles and events
Help others – Support other businesses and be generous with your time and they will help you, consider supporting a charity or community organization to generate PR and goodwill

Plan & Grow

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