We've been professional copywriters and online marketers on the Costa del Sol for over eight years (how time flies) and in this time the techniques for writing for the web have changed beyond all recognition. Thankfully now the focus is on creating interesting and engaging...
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I was delighted to be invited to be part of the Global Entrepreneurs Forum with Costa Women and have created a 15 minute video presentation. To give you a taster of the video here are some few tips and tricks to escape the small business...
Continue ReadingFollowing on from our last post about harnessing the power of a great idea, we wanted to take you through some of the key steps to creating a business and marketing plan which will be a crucial tool to developing your idea in the right...
Continue ReadingWe have been asked to share news of a Charity Opera Concert including Songs from Popular Musicals which is being held in the park at Benahavis on Saturday 29th August. All proceeds of the concert will go jointly to Adana and Triple A, the two major animal rescue...
Continue Reading[caption id="attachment_3714" align="alignleft" width="150"] I completed the 30 Day Blogging Challenge, will you?[/caption] Today is Day 30 of Sarah Arrow's fantastic 30 Day Blogging Challenge, so the perfect time to look back on the experience and share my favourite posts! Firstly I must start by recommending the...
Continue ReadingThere's no secret, it's a simple - the best way to start your marketing campaign is with a great plan! A really well considered marketing plan will be an invaluable document to guide your marketing activity and give you the best possible chance of success. This plan...
Continue ReadingWe often give great advice to friends, family, kids and clients, but how often do we actually practice what we preach? I see many beautiful and intelligent women, praise their friends, tell them to believe that they are gorgeous and have more self-confidence, but they don't...
Continue Reading[caption id="attachment_3662" align="alignleft" width="225"] The Mayor of Manilva Introducing our charity networking event[/caption] As I explained in a previous blog post corporate social responsibility (CSR) is an excellent way to do good and benefit your business at the same time. It can be difficult to know how...
Continue ReadingAs Monday’s are always busy, I wanted to give you a snapshot of the 5 key marketing methods – Advertising, Sales Promotion, Public Relations, Direct Marketing and Personal Selling, with this simple infographic. This summarises the key points of these techniques and their applications, it also...
Continue ReadingGive yourself a marketing audit to review what you’ve been doing, the materials you have, what is working and what is not. Start by reviewing your marketing plan (if you don’t have one - do it) and see if anything needs adjusting. Have things changed, are...
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