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Costa del Sol Marketing

Putting Corporate Social Responsibility into Action

[caption id="attachment_3662" align="alignleft" width="225"] The Mayor of Manilva Introducing our charity networking event[/caption] As I explained in a previous blog post corporate social responsibility (CSR) is an excellent way to do good and benefit your business at the same time. It can be difficult to know how...

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The importance of professional development for business

A successful business requires engaged, motivated employees throughout the company who know what they need to do in order to successfully fulfil their own role, as well as how they are involved in the bigger picture. Effective training is vital to increasing knowledge, motivating employees...

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TRE Telethon 2015 for Cudeca

    Great news about the TRE Telethon in March from Martin Nathan, this is a great promotional opportunity and of course raises money for a fantastic charity: Many of us have at some time in our lives lost friends or family to cancer. Often, it is not the passing...

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Marketing Focus – New Year, new opportunities for success

2015 marketing masterclassTake advantage of the start of the New Year to give yourself a marketing shake down and refresh. This is the chance to reflect, review, plan and act for success! After my successful New Year Marketing Masterclass, I wanted to share a few tips on how to make 2015 a brilliant year for your business.

Step 1 – Evaluate, review & reflect – Look back on last year and properly evaluate your business’ performance, not simply on face value or just on your bank balance, but also in terms of hours spent on each project, difficulties you encountered on any given revenue stream and also the projects that gave you most fulfilment. It’s the right time to reflect if you would be happy to have another year like 2014 or not. If you would, then think how to sustain this positive curve, if not then what should you change for a better result.

Step 2 – Plan for Success – Having an in depth marketing plan will help you to clarify your objectives, understand your company, customers and competition and create an action plan for marketing your business with deadlines and people who will be held accountable for the actions. Take the time to make a proper plan if you want to promote your company effectively, it is an invaluable business tool.

Step 3 – Work smart – Make the most of your resources and concentrate your efforts on tasks that generate the most income and give you the most satisfaction.

Step 4 – Be up to date with the trends – There are a number of interesting trends to watch and keep up with this year to make the most of your marketing, here are just a few –

Happy New Year!

We would like to wish you a very Happy New Year from all the team at Shaw Marketing Services. Let's hope that this year is a great one for us all! After a few weeks away we are back rested and excited about the year ahead...

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