If you run your own business you need to always make the best use of your time and be as efficient and organised as possible. There’s always a long list of things to do when you’re in charge, especially as a small business, but the...
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Our article and video on marketing planning to overcome difficult times were very popular, and it's great to see so many of you taking a proactive approach and planning your way out of trouble. We've received questions about how to define your USP, and this...
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Living in Spain is a dream for so many, due to the great climate and enviable way of life. But how are you going to fund living the dream? Due to the expense and red tape involved in hiring and firing, getting a permanent job...
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Estamos viviendo una crisis sanitaria global debido a la pandemia del coronavirus y en estos tiempos tan duros, muchas empresas para sobrevivir y evitar despedir a sus trabajadores están optando por el teletrabajo. Desde los inicios de Shaw Marketing Services estamos trabajando en remoto para...
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Too many expat businesses on the Costa del Sol limit themselves by just focussing on the international market. Now we understand that communication is easier in your own language, but if you want to grow bigger, then you need to be marketing to the Spanish...
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We love the Costa del Sol and have happily lived and run a business here for more than a decade. However there's no getting away from the fact that there are some specific challenges for doing business here. In order to be successful you need...
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There was lots of interest in the topic of branding at our recent training event and We Cowork and so we wanted to follow up with an in depth article about this important issue. So first things first, what is a brand? What is a brand? It’s...
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If you are stuck on a particular problem, looking to take your business in a different direction, or just want to generate new ideas and avoid becoming stale or tired as a brand, a brainstorming session could be just what you need. What is brainstorming? It is...
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Nadie duda de lo necesario que es la creación de un plan marketing. En este artículo te explicamos el motivo. Es muy importante tener un plan de marketing en el que apoyarte y enfocarte, en concreto que sea específico del área de negocios al que te...
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In a previous article I explained the basics of positioning and now I'm going to give you some tips for how to actually use it for your business as part of your marketing strategy. Remember that we will be covering this topic in the forthcoming Make...
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