Ali Meehan asked our Marketing Director, Georgina Shaw, to offer her advice and insights on marketing a business in Spain as part of Spain Expo. This is an invaluable resource for anyone planning their move to Spain and wanting to avoid the pitfalls and get...
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Writing is a difficult discipline which many businesses try and fail to do well. Just because you are writing emails every day does not mean that you can write press releases, articles, websites or advertising. Badly written text which doesn’t make sense or has spelling mistakes...
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Online marketing is an important tool for businesses who want to attract customers on the web. It’s no longer enough to advertise offline and create a great brand. Modern consumers are information hungry, tech savvy and empowered. So they will search for a company, service or...
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If you run your own business you need to always make the best use of your time and be as efficient and organised as possible. There’s always a long list of things to do when you’re in charge, especially as a small business, but the...
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Our article and video on marketing planning to overcome difficult times were very popular, and it's great to see so many of you taking a proactive approach and planning your way out of trouble. We've received questions about how to define your USP, and this...
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Living in Spain is a dream for so many, due to the great climate and enviable way of life. But how are you going to fund living the dream? Due to the expense and red tape involved in hiring and firing, getting a permanent job...
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Estamos viviendo una crisis sanitaria global debido a la pandemia del coronavirus y en estos tiempos tan duros, muchas empresas para sobrevivir y evitar despedir a sus trabajadores están optando por el teletrabajo. Desde los inicios de Shaw Marketing Services estamos trabajando en remoto para...
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Too many expat businesses on the Costa del Sol limit themselves by just focussing on the international market. Now we understand that communication is easier in your own language, but if you want to grow bigger, then you need to be marketing to the Spanish...
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We love the Costa del Sol and have happily lived and run a business here for more than a decade. However there's no getting away from the fact that there are some specific challenges for doing business here. In order to be successful you need...
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There was lots of interest in the topic of branding at our recent training event and We Cowork and so we wanted to follow up with an in depth article about this important issue. So first things first, what is a brand? What is a brand? It’s...
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