We love to write and produce websites, blog posts and social media posts for our clients and have been offering copywriting services for businesses on the Costa del Sol since 2008. But, it’s not all about just writing. Good online copy needs to be found by...
Continue Reading
Globally there are more than 2.9 billion active Facebook users (October 2022) and in Spain 73% of people online use Facebook. It is the biggest social media channel in the world and is popular with people of all ages, particularly with users aged from 18-54....
Continue Reading
Blogging is a great way to increase the amount of content on your website and give more opportunities to integrate your keywords and improve your ranking in the search engines. Having a blog is also a great way to generate more clickable social media posts...
Continue Reading
The short answer is ‘yes’...
Continue Reading
A vital part of the marketing planning process is performing a SWOT analysis of your company, product or service. Without a complete SWOT analysis, you will find it difficult to develop a marketing strategy. Performing a SWOT analysis is also helpful as part of a...
Continue Reading
Happy New Year from Shaw Marketing Services! If you want to boost your business and see an upward trend this year, then don't just repeat what you did before. Take some time to review last year's actions and plan for success in the year ahead. Part...
Continue Reading
The lull between Christmas and New Year can be a wonderful time to reflect, review and get ready for success in 2023. At this time, or at the beginning of the New Year, we advise performing a marketing audit to review what you’ve been doing,...
Continue Reading
We’ve certainly been feeling the heat here on the Costa del Sol and have started our annual trips to the beach and the pool. We’re obviously loading up on the sunscreen, but have never found good sunglasses for our 10-year-old, which can protect his eyes...
Continue Reading
To successfully market our products and services, we need to have a very clear picture of our target market. We need to understand as much as we can about that target market so we know them inside and out. If we know their likes and...
Continue Reading
If you’re a new business or a budding entrepreneur starting out on your own for the first time you need to learn about the positioning of your brand and the perception that the general public will have to your brand and messaging. We'd recommend starting with...
Continue Reading