On November 4th from 10-13.00 we will be offering an informative and practical session on marketing planning and how to do it to make your business succeed. It is surprising how many businesses on the Costa del Sol start work without producing a solid plan...
Continue ReadingInspired by the International Women’s Day celebrations in March, Costa Women founder Ali Meehan had the idea of bringing a full day business focused event to the Costa del Sol in order to inspire and motivate business women to succeed and learn from each other. “International...
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On 7th October we will be offering our first training course which will give delegates an introduction to the five basic tools of marketing and work with them to fully understand them and learn how to apply them for their business. Click here to find out more and register.
Before the course, I wanted to give you a quick overview of the methods which we will explore in depth at the event, to give you a taster and help you become more informed about the different options open to you from a marketing point of view.
There are 5 main elements which make up marketing, and businesses should be using a combination of techniques to make the most of the power of each technique.
Advertising
This is used to:
o Create awareness of your company
o Persuade people to buy from you by promoting products and services
o Reinforce your existence by consistently repeating key messages
The marketing professionals from Shaw Marketing Services have developed a series of practical, professional training sessions to improve businesses’ knowledge of different aspects of marketing and practically apply the techniques leaving them inspired, empowered and ready to start marketing themselves. They have announced a series of three courses from October 2014, with the first course being held on Tuesday 7th October at Andalucia Lab in Elviria.
From the basics of marketing, through to more complex topics such as planning and strategy, email marketing, blogging and media training, these half day courses will inform and inspire delegates to marketing success. Each course costs 75€ per person and a reduced version of the session will also be available online at www.shawmarketingservices.com.
The first in our series of Costa del Sol marketing training sessions is an Introduction to Marketing. This half day workshop is an excellent introduction to the different forms of marketing, giving examples of each and techniques and tips for making each one work for you. It...
Continue ReadingAnother Costa del Sol magazine has reached the milestone of surviving and indeed thriving for 5 years - Hot Magazine. Huge congratulations to Gary, Jeno, Giles and all the team behind this great read which is full of glossy celebrity pictures, parties and news and...
Continue ReadingThanks for your patience whilst we've been away, we had a great holiday and are now ready and raring to go helping our clients to promote themselves effectively! We're really excited about our upcoming networking event on September 17th in Sabinillas and we're already getting registrations...
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The last time I looked at the topic of Twitter was back in 2010 when I gave an overview of how to use Twitter as a marketing method for your business. Four years on, I wanted to take another look at Twitter and how things have progressed over this time, looking at the possibilities of Twitter ads and promoted accounts which allow you to generate more followers or get more exposure for a particular tweet.
Twitter themselves offer some great help and advice I suggest you start with the Twitter Help Centre which is a mine of information – https://support.twitter.com/ Then they have their own Twitter accounts such as this one https://twitter.com/TwitterUKI_SME which offers advice for small companies in the UK and runs webinars and creates glossaries which we can apply to business here in Spain. There’s also the general one out of the US which includes all the updates as well as top tips https://twitter.com/twitter
I recently did a webinar with the Twitter team in the UK to refresh my knowledge of this great marketing tool (things change so quickly so you need to keep up to speed) and they shared some really interesting facts related to doing business on Twitter – very different to sharing what you had for dinner!
Luks Marbella is introducing the first and only Tourist Map of the Coast in RUSSIAN and businesses have the opportunity to advertise alongside it. It will be current for the next 18 months and an amazing opportunity for bars, restaurants, shops and businesses looking to...
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