On 7th October we will be offering our first training course which will give delegates an introduction to the five basic tools of marketing and work with them to fully understand them and learn how to apply them for their business. Click here to find out more and register.
Before the course, I wanted to give you a quick overview of the methods which we will explore in depth at the event, to give you a taster and help you become more informed about the different options open to you from a marketing point of view.
There are 5 main elements which make up marketing, and businesses should be using a combination of techniques to make the most of the power of each technique.
Advertising
This is used to:
o Create awareness of your company
o Persuade people to buy from you by promoting products and services
o Reinforce your existence by consistently repeating key messages