Email marketing is a great business tool. Although it took a hit following the introduction of the GDPR regulations, according to a report by Litmus in 2022, email marketing continues to deliver the best ROI of all the marketing tools. $36 for every $1 spent!...
Continue ReadingOur next marketing training session will be taking place on Tuesday 2nd December at Andalucia Lab and will be a masterclass on how to make email marketing work for you as well as a practical session to design your own email marketing template so you...
Continue ReadingEmail marketing is one of the most effective ways of direct marketing and highly cost-effective, but most small businesses don’t know how to get it right. This informative and practical session will give delegates an overview of how email marketing works, top tips to getting the...
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This is a really tricky subject which we’ve dealt with before in previous email marketing posts. At the time I advised on the side of caution in terms of not sending too many emails and risk alienating your clients. We suggested that a monthly mail out works best for most businesses and I do in general still subscribe to this theory, however I recently read an interesting article which gives a different view on it.
According to this article, because we’re all checking emails all the time either at our computers, or on smart phones, people aren’t as worried about receiving multiple emails as long as they are interesting. In fact, research done by Getty Images suggests that higher frequency led to higher returns, more engagement and revenue per contact and it seems that it did not lead to more opt-outs. They say that the key to it is personalising the email through segmentation and understanding what the customers want and then mailing regularly to suit them.
Email marketing is a great way of engaging with your customers while promoting your business by providing regular updates about your business. If the newsletter is written correctly then it can encourage people to take action such as visiting your website, buying your product or contacting...
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Last time I wrote a Marketing Focus piece about Email Marketing and why it was such an effective method of communication. However I know that if you are already undertaking email marketing and you are not getting the results you want, it can be difficult to know what to change.
In order to improve your email marketing campaign and generate better results, you need to ask yourself where you are going wrong and be very self-critical. To help you evaluate your email marketing, in this post I have pulled out a few key elements to examine and some essential things to do.
I am a great believer in email marketing, because it is a cheap and direct form of marketing which generates results. However, you need to believe in it too, as it’s a question of consistency and perseverance to really get the results you want.
Email marketing is a way of drip-feeding information about your company and product to an audience who already have an interest in you, because they’ve joining up to your mailing list, met you via networking or done business with you in the past. The idea is that once you have a large database who are receptive to your message, that you should send them regular communication of a high quality so that one day it will hit their inbox when they have time to read it, were thinking of changing their supplier, or were looking for something you can provide. Basically you need to keep hitting them until they are ready to respond, ensuring that your company is at the front of their mind when the need arises.