Case Study – Costa Business Club
Last year, Speed Networking group the Costa Business Club took advantage of our free brainstorming session to get some inspiration for how to promote the club and get new members. As a result of this, they decided to use Shaw Marketing Services to promote their next speed networking event and raise the profile of the concept of speed networking and the organiser Sandra Europe.
We produced an event press release and circulated it to the local expat media on the Costa del Sol. As a result, the event was listed on 4 event listing websites, the release was published on 7 websites and distributed via Twitter and Facebook. The event was mentioned on Talk Radio Europe and the following event was featured on the back page of the Costa del Sol News.
To raise the profile of the organiser as well as the club we produced an article about Sandra and had an excellent response. Website MumAbroad featured an interview with Sandra, the Sur in English did a full page interview with her as part of their Ten Minutes with feature and UK magazine Living in Spain will be featuring her in their next issue.
For a small investment of less than 500€, Costa Business Club raised the profile of the club, got new attendees to the event, drove traffic to their website and got publicity equivalent to the advertising value of over 3,000€!
If you’d like to try out speed networking for yourself, their next meeting is Monday 31st January at Terra Sana in Nueva Andalucia visit www.costabusinessclub.com or email info@costabusinessclub.com to book your space.