I've been told that the First meeting of the Curry Link Networking Group is taking place tomorrow (the 21st) at Saffron in Elviria, sorry for the short notice! It sounds like quite a nice idea, with a monthly curry for 20€ per head (including IVA)...
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Last time I wrote a Marketing Focus piece about Email Marketing and why it was such an effective method of communication. However I know that if you are already undertaking email marketing and you are not getting the results you want, it can be difficult to know what to change.
In order to improve your email marketing campaign and generate better results, you need to ask yourself where you are going wrong and be very self-critical. To help you evaluate your email marketing, in this post I have pulled out a few key elements to examine and some essential things to do.
Last weekend, Andy and I got away from it all in the pretty white village of Montejaque, near to Ronda. We were invited to stay at Carrie’s Casa, a cosy and quirky cottage in the village and we gratefully accepted!
Unfortunately for us the weather turned and it poured with rain for the whole of Saturday, but we were able to cosy up in front of the log fire, read books and watch films whilst the rain lashed down outside and it was actually a good excuse to do nothing and relax. Carrie left us a great selection of food and drink including a nice bottle of wine, so we were able to pull up the drawbridge and not venture out into the rain.
Guest Blog from Anita Chaperon, FitHappyHealthy.com
October is Breast Cancer Awareness month in the USA. So even though we’re not there (obviously), it gives us a great opportunity to help raise awareness of this terrible disease.
But rather than talk about the terrible effects of breast cancer, and how many lives it destroys (you can read up on this here), I want to focus on some simple steps you can take to decrease your chances of getting it. (Of course there are no guarantees – it depends on quite a few genetic and lifestyle factors but every little helps)
A huge congratulations to Steve Hall for completing his marathon trip to visit all 92 league grounds in England and Wales, which took 127 days in the saddle. He finished at the famous Upton Park home of West Ham United and was greeted by lots of press to promote his message to not forget the refugees of this world.
Despite all the trials and tribulations of his trip, including a serious accident, Steve has really fallen for “the sport, hobby, method of transport, insanity or however you consider cycling” and he’s now planning for the next series of adventures.
Specsavers Opticas (the Spanish branch of Specsavers Opticians) released some really interesting statistics today from their survey conducted on the Costa del Sol and Costa Blanca. It showed that 29% of the survey’s respondents found pricing confusing, but a staggering 62% of the vulnerable over 60s age group...
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I am a great believer in email marketing, because it is a cheap and direct form of marketing which generates results. However, you need to believe in it too, as it’s a question of consistency and perseverance to really get the results you want.
Email marketing is a way of drip-feeding information about your company and product to an audience who already have an interest in you, because they’ve joining up to your mailing list, met you via networking or done business with you in the past. The idea is that once you have a large database who are receptive to your message, that you should send them regular communication of a high quality so that one day it will hit their inbox when they have time to read it, were thinking of changing their supplier, or were looking for something you can provide. Basically you need to keep hitting them until they are ready to respond, ensuring that your company is at the front of their mind when the need arises.
Trackdays Spain was Shaw Marketing Services’ first client and a great one to get our teeth into. Although they had a very small budget and couldn’t advertise, public relations alone was enough to generate over 20,000€ worth of coverage!
I have been a bit remiss of late and have been missing some networking functions because I’ve just been too busy, so to make up for it (and to start distributing my new leaflets) I have booked myself in for a load of new networking over the coming weeks. Here’s a run down of all those I’m going to with their websites. Please comment on this post if you know of any more.
