In a previous article I explained the basics of positioning and now I'm going to give you some tips for how to actually use it for your business as part of your marketing strategy. Remember that we will be covering this topic in the forthcoming Make...
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Si quieres llegar a tus clientes potenciales, comunícate con tu público objetivo y hazlo bien. Si no lo haces, estás perdiendo tiempo y dinero. Quizás estés pensando que tu presupuesto no sea suficiente o que no cuentas con el dinero que tú quisieras para realizar una...
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Almost everyone has been affected by cancer in one way or another. Today is World Cancer Day, the day to take action, raise money for cancer research and raise awareness of the disease. One of the store directors of Specsavers Ópticas in Fuengirola has bravely decided...
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For any of you looking to improve your understanding of marketing, we can recommend a great book called Positioning: The Battle for your Mind by Al Ries and Jack Trout. This book has been heralded as the Most Influential Advertising Book Ever Written and when...
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Si tienes en mente la idea de ser tu propio jefe, no depender económicamente de un empleo por cuenta ajena y hacer lo que te gusta, entonces querrás emprender. Gracias a las tecnologías, los avances en cuanto al desarrollo económico así como las ayudas y...
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As dedicated networkers and organisers of networking meetings in Manilva and Estepona who has built their business from networking, we wanted to share some tips with you about how to network effectively. We know it can be intimidating when you first start, but trust me,...
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The start of a New Year is a great time to get motivated about your business and what you want to achieve in the coming months. It’s also the perfect opportunity to start a blog if you haven’t already! The word blog is an abbreviation of...
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Every year the same mantra is chanted, “New Year New Me” but what does that actually mean for our health? Perhaps a new diet and a gym membership, or finally signing up to that fitness class. There are, however, other parts of our health that...
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The demand for social media management is going through the roof at the moment, with more clients asking us manage their accounts or train them how to do it as part of their online marketing. So, we thought we’d offer you some advice on using...
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Specsavers Ópticas Marbella and Fuengirola have launched a campaign to collect non-perishable food for those in need on the Costa del Sol. It has joined the Operación Kilo Campaign, thanks to a collaboration with the Costa del Sol’s Food Bank (Bancosol). Bancosol distributes food via charities and...
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