Author: Georgina

How much should something cost and what does that say about it?

When you’re starting a new business or bringing a new product to the market one of the first things to consider is how much to charge for it.

The right pricing strategy is crucial to the success of any business. In its most simple form you need to define the boundaries between too cheap and too expensive – too low it won’t be profitable and too high and people won’t buy it. However, there’s so much more to it than that of course. The price you give your product or service will position itself in people’s mind as either the budget option, the middle of the road or the “quality” or the “premium” option so you need to decide where your product should sit in that pricing hierarchy.

Some clever people have made a fortune repackaging a fairly average product as premium and got away with selling it as more expensive purely through marketing. Stella Artois’ “reassuringly expensive” slogan is a good example of this. It really depends on your market and your consumer whether or not you can get away with positioning a product as premium, so do your research carefully before you take this route.

Easter Fair and Party, Hipodromo de Mijas

Date: Sunday 24th April Time: 12.00 – 19.00
Venue: Hipodromo de Mijas

Jan from the Spanish Sun has let me know about her Easter Fair and party which should be a fun filled family day out with entertainment all day. It sounds like a great event at the Hipodromo de Mijas, there’ll be so much going on including; Hog Roast from the Arden Pig Company, traditional pie stand, Champagne bar, bouncy castle, fighting gladiators, coconut shy, candy floss, kiddy karts, music performances by local artists, face painting, Raffle, Tombola, Stands with lots of goodies. Easter Egg Hunt!

There are still a few stands available for businesses who want to take part but these are running out quickly.

For further info, or to book a stand please contact: Tel 667 806 092 www.sunnews.es email sunnews@idecnet.com

Opticians concerned that kids aren’t getting their eyes tested

In a survey conducted by Specsavers Opticas in Fuengirola to establish whether parents were taking their children to have their eyes tested, opticians were alarmed at the low incidence of those that were.

Opticians recommend a yearly eye test for children from three years old, yet the survey revealed that in Fuengirola only 42% of respondents with children between 6 and 12 years old had taken their children to have an eye test with an optician. This fact is even more surprising as 92% of the respondents felt that poor eye sight could affect their children’s performance at school.

Store Director of Specsavers Opticas in Fuengirola Amrik Sappal explains why eye tests are so important “Throughout our children’s early life parents should make sure that their eyes are healthy and that their vision is being corrected if required so they can thrive at school and lead a full life. Regular eye tests can detect problems with your vision and catch treatable conditions early, to protect your eyes and safeguard your vision. This is particularly important with children, as during the first 12 years of their lives, as much as 80% of learning is accomplished through vision, yet one out of every four children has an undetected vision problem that may inhibit their progress. This shows the crucial role that eye tests play in caring for our children’s health and why you should make sure their eyes are tested by a qualified optician every year.”

An exciting new event for the Marbella social calendar

This summer will see the introduction of The Millionaires’ White Summer Party to Marbella, a dusk ‘til dawn Event that is sure to become an important annual fixture on Marbella’s social calendar. This glamorous Event will take place in the exquisite, jasmine scented gardens of the privately owned Finca la Concepcion, just off The Golden Mile, on Saturday 30^th July 2011 and Shaw Marketing Services are delighted to be taking care of the public relations for the event.

New BNI Chapter launches in Estepona

Keith Spitalnick from BNI has asked me to spread the word about the launch about a new BNI chapter which is opening in Estepona and to invite you to attend their breakfast launch-meeting at 7-45a.m. on Thursday 7thApril at El Paraiso Country Club, Urb El Paraiso, Km...

Advice for holiday makers travelling with children

Easter is approaching, the weather's warming up and our thoughts are turning to the family holidays. Good Friday is on April 22nd this year, so there's less than a month to plan your Easter holidays. Spain is a great place to visit during this time,...

Menopause support Costa del Sol

In March, women on the Costa del Sol who are dealing with the menopause are invited to attend a free one hour seminar in Marbella or Estepona to find out about natural hormone replacement therapy and how it can help to treat the symptoms of menopause.

We are delighted to be working with the Long Life Clinic and La Chispa Magazine to present these useful seminars. They will be presented by Dr. Jean Garant Mendoza, a qualified Doctor and a specialist on hormones and longevity. Dr. Garant is one of the only medical practitioners in Spain to be offering Bioidentical hormones for the treatment of the symptoms of the menopause and he’s passionate about sharing his knowledge with women looking for an alternative to conventional HRT.

The seminars will be perfect for women currently experiencing the menopause or their families who want to learn about the alternative treatments to conventional HRT which are free from side-effects. They would also be suitable for women approaching menopause age who are looking for ways to deal with it when they start experiencing symptoms. It can be a daunting and distressing part of a woman’s life, so it’s best to have all the information you can!

Georgina recommends … Kyoto Japanese Restaurant

I love Japanese food, particularly sushi and have been delighted to see more Japanese restaurants popping up on the Costa del Sol. However, for me most of the restaurants here are prohibitively expensive and feel like a real rip-off so I don’t like to go there. A few months ago we were recommended Kyoto Japanese Restaurant in central Marbella by a friend and we haven’t looked back since. The food is fantastic and the prices are very reasonable for sushi, so it’s well worth a try. One thing you have to be prepared for though is a total lack of atmosphere as it’s normally empty and pretty ropey service, but in my opinion the food more than makes up for it.

Read on for our review.

Costa Directory do their bit to help Japan

It's great to see local businesses pulling together to help important causes. In this month's Costa Directory newsletter they are publicising the Red Cross Japan Tsunami Appeal and even better, they are donating 10 euro to the Red Cross for every advert that is sold in their...

Advertising offer from Costa Link & Global Radio

Advertising prices have been coming down for the last few years and there are lots of great deals to be had, especially if you aren’t afraid to negotiate. I have been sent details from Costa Link Magazine, Marbella & Banus Directory and Global Radio to say that they have teamed up to offer a number of packages with excellent discounts. See below for details.

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