Next Thursday, 17th November at around 1.10pm Hannah Murray from Talk Radio Europe will be attempting to break the Guinness World Record of naming as many capital cities as she can in a minute. This is to celebrate Guiness World Record Day. She is now busy learning all of the...
Continue ReadingWe've just been told about an amazing challenge which Russell Soden is undertaking to raise much needed funds for the Foundation of for the Study of Infant Deaths which does important research into the causes of cot death. He's climbing La Concha (bigger than Ben...
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Here’s an interview with the newest member of our team, Gail Wooderson, who we’ve brought over from the UK to work on the Account Management side. She brings with her a huge amount of experience from many years working for top clients and we’re delighted to have her.
Name:Gail Wooderson
Job Title: Account Manager and Copywriter
Where are you from? South West London, Clapham to be precise
What brings you to Spain? After many years of working at large London advertising agencies I decided to scale down and go freelance so that I was less tied and could come and go between London and Spain which is a country I love. Working with Shaw Marketing Services gives me the chance to be involved in interesting projects in Marbella, my chosen location.
We're pleased to announce two new speakers for the forthcoming Turbo Charge Sales and Business Networking on Saturday 15th October at Hotel Las Piramides in Fuengirola. There are now four great speakers presenting inspirational talks at the event on the following topics. HOW TO THRIVE NOT JUST SURVIVE:...
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Today we are speaking to Silvina Navarro, Marketing and Sales Executive at Shaw Marketing Services about her life in Spain and her work with the company.
Hi Silvina, where are you from?
I’m from Buenos Aires, Argentina. There I trained to be an Interior Designer and worked in the field of art and design. Art and design were always my strengths, but sales was in my blood from my father who was a born salesman!
What brings you to Spain?
I’ve studied English since I was very young and have always been in touch with foreigners to practice my English. This gave me the drive to travel and get to know other cultures. I visited New York first and then came down to the Costa del Sol in 2000 for a holiday. The weather and the tranquillity on the coast has made me stay here ever since and 11 years later I think of the Costa del Sol as my home.
What have you been doing since you came to Spain?
I have worked in Real Estate for a while (like many of us do when we arrive on the Costa del Sol) but I dedicated myself to create an online decoration and interior design company and thanks to this I discovered the importance of marketing and advertising for driving a business forward.
A new one day networking event is being organised to help local business owners to increase their sales, profits and grow their business in today’s tough economic environment. Turbo Charge Sales and Business Networking will be held on Saturday 15th October at Hotel Las Piramides...
Continue ReadingHoy hablamos con Silvina Navarro, Ejecutiva de Marketing y Ventas de Shaw Marketing Services sobre su vida en España y su trabajo con la empresa. ¿De dónde eres? Soy de Buenos Aires, Argentina. Allí me formé como Decoradora de Interiores y he trabajado en el campo...
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Aquí presentamos una entrevista con Georgina Shaw, Directora y especialista en Marketing y Relaciones públicas de Shaw Marketing Services.
De dónde eres? Soy una chica de Londres, donde he nacido y me he criado, pero también he vivido en Hull, Perú y China antes de venir a Marbella.
Cuando has comenzado con el marketing? Bueno, mis padres han llegado muy alto en el mundo de la publicidad en Londres durante los 80 y 90, así que se podría decir que lo llevo en la sangre. Sin embargo, para ser sincera, he pasado por una amplia variedad de trabajos antes de descubrir que el marketing es lo que debí haber hecho siempre, desde trabajando para un programa de TV, cuidado de personas, profesora de inglés, organizadora de eventos.
Cómo conseguiste tu espacio? Trabajar en la industria de los eventos fue un training que me ha ayudado mucho. Me inicié promocionando los eventos y organizándolos. Sin embargo, realmente encontré mi espacio en la boda de mi amiga, cuando uno de los invitados me dijo que pensaba que yo era una buena PR y me pidió ir a su compañía para una entrevista! Él se convirtió en mi mentor y me entrenó en todos los elementos del marketing, también siendo mi sponsor para obtener un diploma de post grado en Marketing y Comunicación.
We're always looking for special offers from the media for our clients so we can get the best deals. Heart FM contacted me this week to tell me about their special advertising offer which is below, it goes to show that advertising doesn't need to...
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Networking is one of your key Costa del Sol marketing tools, and when starting or running a business here, it’s highly recommended to take advantage of the opportunities networking has to offer. The main benefits of networking are:
• Raise awareness of you and your company
• Allows you access to experienced business people to ask advice and get practical support if you’re new to the area
• Builds a network of trusted suppliers who you can turn to
• Builds trust in you and therefore your business
• Gives you marketing opportunities to give speeches, publicise your business via their website or newsletters and of course meet new people at each and every meeting
• Is a great opportunity to meet like-minded people and build your social network in a new place