Turismo, vino, gastronomía y música, en el festival que se celebrará el 17 y el 18 de julio, en la Plaza Manilva de Estepona El Ayuntamiento de Estepona informa de la cuarta edición del festival enológico y cultural ‘10 Wine Street-Estepona’, que tendrá lugar los días...
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Interacting with the media is a great way to generate free publicity for your business through public relations. Creating positive relationships with the media really helps, but it can be difficult to know how to handle them and getting it wrong can lead to trouble....
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Our article and video on marketing planning to overcome difficult times were very popular, and it's great to see so many of you taking a proactive approach and planning your way out of trouble. We've received questions about how to define your USP, and this...
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As the leading PR agency on the Costa del Sol, we want to introduce you to the great marketing tool which is Public Relations, explain why it works and what it could do for your company. What is Public Relations? Public Relations is defined as “The planned...
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Those of us that own businesses have an amazing opportunity to improve the lives of others and make a positive impact on our communities. Applying Corporate Social Responsibility (CSR for short) principles to your business allows you to do just that, while also giving your...
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It’s a tricky time to be in business, and to survive, entrepreneurs need to adapt, change and work within these new and challenging circumstances. A great way to start to think more clearly is to produce a marketing plan. This is a structured and well thought out response...
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Living in Spain is a dream for so many, due to the great climate and enviable way of life. But how are you going to fund living the dream? Due to the expense and red tape involved in hiring and firing, getting a permanent job...
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We love the Costa del Sol and have happily lived and run a business here for more than a decade. However there's no getting away from the fact that there are some specific challenges for doing business here. In order to be successful you need...
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Te vamos a contar cómo crear un plan de marketing. Una vez hayas analizado de cerca tu empresa, producto, mercado objetivo y por supuesto todos esos objetivos importantes que se van a reflejar después en tu plan de marketing, en ese momento te darás cuenta...
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There was lots of interest in the topic of branding at our recent training event and We Cowork and so we wanted to follow up with an in depth article about this important issue. So first things first, what is a brand? What is a brand? It’s...
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