Author: Georgina

Marketing Focus – Understanding Marketing in 2014

For our first marketing focus of the year we’ve been looking at a really interesting report by Vocus on digital marketing for 2014, trends and ideas. The key messages are as follows –

Integration – Integrate digital marketing into your strategic marketing plan using it as one of the tools for getting the message across

Measurement – Make a plan to measure the effectiveness of any new digital method you use and decide if it is worth the investment

Data is king – the most profitable companies are data driven and respond to data to make better decisions, automate processes and respond to customer demand. Try to capture as much data and analyse everything you can to make your company work better and understand your customers.

Look Your Best After Having a Baby Nutrition and Fitness Event

Look Your Best Studio Puerto Banus is hosting this event

Tuesday 11th February 11.00-13.30, Look Your Best Fitness & Lifestyle Studio Puerto Banus

Every new Mum wants to look like her old self again after having a baby. The big question is: how to lose those extra pounds you packed on during your pregnancy and feel and look great?

During this fun and informative event, the expert trainers from Look Your Best will give you advice and answer your questions about eating well to lose weight safely and in a healthy way. They will also guide you through a series of exercises you can do at home to target problem areas and show you the new method of Muscle Stimulation Training which is great for new Mums who are short of time and want great results quickly.

Event information –

Specsavers Opticas collects nearly 4,500 pairs of glasses for charity and helps the world to see

On 10^th October Specsavers Opticas launched a campaign to collect 3,000 pairs of unwanted glasses in just three months to be given to the Lions Club International and distributed to those in need. This campaign strove to give the gift of sight to some of the world’s poorest people and the response has been fantastic. 4,436 pairs of glasses have been donated over the three month campaign across all eight stores, well over the target!

José Ángel Moral-Tajadura, Specsavers Opticas’ Business Development Manager commented “We would like to say a huge thank you to all the generous people, the media and local organizations who have helped support the campaign and donated their unwanted glasses. Every pair will make a huge difference to someone’s life.”

The glasses donated during the campaign will be sent to the Lions Club’s recycling plant in Alicante where they are first separated into single vision, bifocals, varifocals and sunglasses. They are then graded according to prescription strength, cleaned and boxed for distribution.

Malaga Business Event 30 January

On Thursday 30th of January networking group Malaga Business Minds are holding a free event at Kaleido Restaurant in the Port of Málaga. For the first time the presentation will be both in English @8pm & Spanish @9pm, after which we will be networking and socialising with likeminded business owners and entrepreneurs as well as the speaker for the evening Michelle Kempton.

I was lucky enough to speak at one of their events last year and was very impressed with the organization, crowd and energy, so I would highly recommend it. Although it is free you need to book your tickets online here as they are often fully booked: http://malagabusiness.eventbrite.com/?s=21348235 Here’s some more info about the event to help you decide –

Blind tasting of champagne in the iconic Champagne Room at the Marbella Club

I am loving the look of this latest event from the Marbella Club on January 23rd which is perfect for Champagne connoisseurs or those who believe that no cava can ever taste as good as a glass of Dom Pérignon. This is the chance to...

Reality Star Talent Contest Grand Final Showcases the best talent from Costa del Sol and Abroad

Following a hotly fought semi-final in December, eight junior and seven senior contestants will be performing to win the Reality Star 2013/14 title on 25^th January at the Kempinski Hotel. The winner will be rewarded with a recording contract with RS Productions, a share of the 3,000€ prize fund and the opportunity to perform at a number of high profile events around the world.

Following a shoot-out to win the last 2 junior places, the Grand Final show will begin at 6pm with performances from last year’s winner and the fabulous Hoffman. Each of the finalists will then perform just one song of their choice from any genre and decade to delight the audience and the judges. Following their performances the expert judging panel will score the performers from 1-10 to reveal the winner at the end of the show.

The launch of Maths del Sol – Professional Conference for Maths teaching in International Schools

Sotogrande International School in Spain is holding a professional development conference, Maths del Sol, on 15th and 16th February dedicated to fostering innovation in teaching and learning mathematics.

In addition to a series of workshops, expert and teacher-led presentations on a variety of tools, concepts and strategies in mathematics education, the conference will provide opportunities for teachers to connect, share strategies from their own schools, and use open space formats to build relationships and network.

Happy New Year!

Happy New Year to all our friends and clients! After a lovely long break we're back and raring to go with lots of positivity and excitement for 2014, I hope you all feel the same. We wish you all a highly successful and prosperous year. The Shaw...

Georgina Recommends – El Patio, Golden Mile Marbella

Formerly Camuri, this large restaurant, bar and lounge is located next to Aldi along the Golden Mile with easy parking and an interesting, international menu which is well presented and amazingly well priced considering the lovely setting and great service. After holding an event here in their gorgeous internal patio, we decided to give the menu a try and we were delighted we had. Here’s how it stacks up.

The location– Milla de Oro Km.176 29600 Marbella, Málaga. This is a great location, on the way from Marbella to Puerto Banus, next to Aldi and opposite Coral Beach Hotel. It’s well sign-posted, but the exit can sneak up on you, so look out!

The food– The food was a real surprise with a mix of Japanese/Asian dishes and Mediterranean classics, plus snacks and International favourites.

We are proud to be working with ……

Shaw Marketing Services is now 5 years old and over the last three months we have been significantly increasing our client base and are delighted to be working with the following new clients – Sotogrande International School – an International Baccalaureate school and learning community in...

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