The future wellbeing of mankind and the earth depends on a new vision on the world, a vision in which taking care of the planet, feeding the soul and creating communities merge into one and the same, so states Satish Kumar. Satish Kumar proposes working with...
Continue ReadingOn November 4th from 10-13.00 we will be offering an informative and practical session on marketing planning and how to do it to make your business succeed. It is surprising how many businesses on the Costa del Sol start work without producing a solid plan...
Continue ReadingInspired by the International Women’s Day celebrations in March, Costa Women founder Ali Meehan had the idea of bringing a full day business focused event to the Costa del Sol in order to inspire and motivate business women to succeed and learn from each other. “International...
Continue ReadingOn Wednesday October 15, 2014 from 18.30 to 20.00 we will be holding our second Costa Women and Shaw Marketing Services Networking event after a brilliant response to our launch event. This monthly networking event offers women working in the local business community a friendly and...
Continue Reading
On 7th October we will be offering our first training course which will give delegates an introduction to the five basic tools of marketing and work with them to fully understand them and learn how to apply them for their business. Click here to find out more and register.
Before the course, I wanted to give you a quick overview of the methods which we will explore in depth at the event, to give you a taster and help you become more informed about the different options open to you from a marketing point of view.
There are 5 main elements which make up marketing, and businesses should be using a combination of techniques to make the most of the power of each technique.
Advertising
This is used to:
o Create awareness of your company
o Persuade people to buy from you by promoting products and services
o Reinforce your existence by consistently repeating key messages
The Marbella Community Forum, organised by Urbytus, takes place next Wednesday, 24 Sept, in the Palacio de Congresos in Marbella. Presidents, Committee Members and Property Owners of all Communities are invited to come along to share experiences and find mutual solutions. Speakers will include the Mayor...
Continue ReadingYou are invited to the first Brilliant Dental - San Roque open evening to be held on Friday 26th September 2014 from 7- 9pm. Here are all the details for you from Dr Eugene Marais - The aim of the evening is to show my appreciation...
Continue Reading
The marketing professionals from Shaw Marketing Services have developed a series of practical, professional training sessions to improve businesses’ knowledge of different aspects of marketing and practically apply the techniques leaving them inspired, empowered and ready to start marketing themselves. They have announced a series of three courses from October 2014, with the first course being held on Tuesday 7th October at Andalucia Lab in Elviria.
From the basics of marketing, through to more complex topics such as planning and strategy, email marketing, blogging and media training, these half day courses will inform and inspire delegates to marketing success. Each course costs 75€ per person and a reduced version of the session will also be available online at www.shawmarketingservices.com.
The first in our series of Costa del Sol marketing training sessions is an Introduction to Marketing. This half day workshop is an excellent introduction to the different forms of marketing, giving examples of each and techniques and tips for making each one work for you. It...
Continue Readingi-Marbella is organising a sporty and super fun day with the popular Zumba workout on Tuesday, 30 September in the legendary Puente Romano Tennis Club. This is a great opportunity to get back on your healthy sporty lifestyle again after the summer season with a Zumba...
Continue Reading