On 29th April at 8pm, women who are dealing with the menopause or concerned about it, are invited to attend a 30 minute talk at the H10 Andalucia Plaza Hotel in Nueva Andalucia to find out about natural hormone replacement therapy and how it can help...
Continue Reading[caption id="attachment_3722" align="alignleft" width="300"] Diego Urieta Mayor and Councillor of Manilva, Valentina Radu Area Director for Foreigners and Town Planning, Richard Docker, Foreign Residents and Commerce Representative and Manuel Chavez Lopez, Councillor for Foreign Residents[/caption] On Wednesday 23rd April Diego Urieta Mayor and his team from...
Continue ReadingIn preparation for my Public Speaking Masterclass in Marbella on 5th May I have been consulting some great public speakers for their tips for performing well and also thinking about the speakers I have seen that have really impressed me. I was delighted with the response...
Continue ReadingDesde que descubrimos que las nuevas tecnologías nos permiten conectar con cualquier persona del mundo, también nos dimos cuenta que podíamos comunicarnos con un público masivo haciendo uso de las herramientas publicitarias y de marketing. Dado que vivimos en una era de constante cambio y competencia...
Continue Reading[caption id="attachment_3697" align="alignleft" width="300"] Networking in Manilva with the Mayor and representatives of the town hall and the charity[/caption] The President of The Duquesa Charitable Association of St George Dean Tyler Shelton, has expressed his thanks to everyone who made a great success of the Shaw...
Continue Reading[caption id="attachment_3714" align="alignleft" width="150"] I completed the 30 Day Blogging Challenge, will you?[/caption] Today is Day 30 of Sarah Arrow's fantastic 30 Day Blogging Challenge, so the perfect time to look back on the experience and share my favourite posts! Firstly I must start by recommending the...
Continue ReadingThere's no secret, it's a simple - the best way to start your marketing campaign is with a great plan! A really well considered marketing plan will be an invaluable document to guide your marketing activity and give you the best possible chance of success. This plan...
Continue Reading[caption id="attachment_3709" align="alignleft" width="300"] Specsavers Opticas in Marbella and Fuengirola collaborate closely with their local Lions Clubs[/caption] Specsavers Opticas have just one month to reach their target to collect over 4,500 pairs of glasses for the Lions Clubs International. So far they have collected a little...
Continue ReadingThe ferias (festivals) in Spain are legendary for their music, atmosphere and wonderful food, but they would not be complete without the traditional flamenco dance the Sevillanas. You will see this lovely dance being performed by dance troupes on stages, as well as people of...
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What do you think of when you think of marketing? Advertising, promotion, selling..? it’s so much more than that! Marketing is effective communication which is highly useful for everyone both professionally and personally (we sell ourselves all the time), but it’s also a way of thinking which is enlightening for all professional people.
Marketing thinking is guided by knowledge of consumer behaviour as buyers, consumers of the media and influencers. Understanding the way people think, buy and respond to products will shape the way entrepreneurs set up businesses, develop products and pricing strategies which will make more money and become more successful.
Even if an employee is not involved in the sales or marketing function then thinking about the product or service in terms of the customer experience, or how the product is being sold can significantly influence the way that they think and behave. Understanding what customers want and need and how that relates to your product or service and your company can make team members more invested in pleasing the customer. Putting customers at the centre of the activity and making your employees understand the importance of keeping them happy can improve customer service, improve the quality of products, the response to customer complaints and much more.