Today is World Sight Day, an important opportunity to raise awareness of causes of avoidable blindness and the importance of having your eyes tested. According to Specsavers Ópticas, millions of people have missed out on vital eye tests during lockdown, potentially putting their eyesight and...
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We’ve been marketing hotels and restaurants for many years to help improve their communication and achieve powerful PR. By combining a number of promotional methods, and focusing on the objectives of each establishment, we have achieved some amazing results for hotels including Marbella Club and...
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Georgina was recently asked for her insight into having a baby in Spain, the intricacies of the Spanish healthcare system, childcare and schooling for expat parents for Spain Expo. Obviously, it is a big topic, but an important one, and Georgina was happy to open...
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In order to become more visible and attract more clients, companies use a range of different marketing tools. These include; advertising, sales promotion, direct marketing and many others which will be described in this article. We wanted to give you a breakdown of all of...
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September is here and now’s the time to say goodbye to the holidays and return to work. But this doesn’t mean that we have feel gloomy! There are a few things we can do to get rid of the post-holiday stress and get back to...
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Ali Meehan asked our Marketing Director, Georgina Shaw, to offer her advice and insights on marketing a business in Spain as part of Spain Expo. This is an invaluable resource for anyone planning their move to Spain and wanting to avoid the pitfalls and get...
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If you run your own business you need to always make the best use of your time and be as efficient and organised as possible. There’s always a long list of things to do when you’re in charge, especially as a small business, but the...
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QR codes have been around for a decade in Europe and the US and for even longer in Japan, but there has been a resurgence in businesses using them due to COVID and the integration of QR Code readers into smart phones. It’s something many...
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The start of the new normal has coincided with the start of the summer season, where many businesses see a drop off in their clients and are already very quiet due to lockdown. Hopefully for those in the hospitality sector, the tourists will come this...
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Everyone is talking about influencers, but what is an influencer and how can you get them to market your product or service? According to Influencermarketinghub an influencer is someone with the power to affect purchase decisions of others because of their authority, knowledge, position or relationship...
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