September is here and now’s the time to say goodbye to the holidays and return to work. But this doesn’t mean that we have feel gloomy! There are a few things we can do to get rid of the post-holiday stress and get back to...
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Ali Meehan asked our Marketing Director, Georgina Shaw, to offer her advice and insights on marketing a business in Spain as part of Spain Expo. This is an invaluable resource for anyone planning their move to Spain and wanting to avoid the pitfalls and get...
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If you run your own business you need to always make the best use of your time and be as efficient and organised as possible. There’s always a long list of things to do when you’re in charge, especially as a small business, but the...
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QR codes have been around for a decade in Europe and the US and for even longer in Japan, but there has been a resurgence in businesses using them due to COVID and the integration of QR Code readers into smart phones. It’s something many...
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The start of the new normal has coincided with the start of the summer season, where many businesses see a drop off in their clients and are already very quiet due to lockdown. Hopefully for those in the hospitality sector, the tourists will come this...
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Everyone is talking about influencers, but what is an influencer and how can you get them to market your product or service? According to Influencermarketinghub an influencer is someone with the power to affect purchase decisions of others because of their authority, knowledge, position or relationship...
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B2B stands for Business-to-Business Marketing and is a way for companies to connect with other companies and focus on selling to them, rather than going to consumers. You can be selling to a company for them to sell on to consumers, such as pitching your...
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Today we’re offering advice on copywriting, a key skill you need to market your business well, on and offline. Good copy generates interest, encourages people to get in touch and ultimately helps you sell. However, there’s a lot of bad copy out there, so it’s...
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La redacción de textos para contenidos online es una disciplina difícil que muchas empresas lo intentan y fracasan, de ahí la necesidad de contar con un profesional que sepa escribir bien. Solo porque escribas correos electrónicos todos los días no significa que estés capacitado para...
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Los profesionales de relaciones públicas pueden ser muy útiles porque te ayudan a mejorar la reputación de tu negocio, dándole prestigio. ¿Quieres saber todo lo que hace? Los profesionales de relaciones públicas (RRPP) están capacitados para llevar a cabo muchas consultas en cuanto a una imagen...
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