EXPERTS are encouraging children to undergo colour vision tests at an early age to help guide their future career choices. This is one of the reasons Specsavers Ópticas in Marbella include colour vision testing as part of a standard eye test when parents take their children...
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On Friday 9th of July, author, plant-based chef, health and weight loss coach Daria Sanetra will be at The Bookshop in San Pedro to launch her new book “Your Emotional Belly Cure” between 12 and 4pm. During the event, Daria will be signing copies of...
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Startup Grind Gibraltar hosts two yearly events supporting a chosen charity. This year the annual in-person Summer Party is back on the 1st July at La Sala, Sunborn Yacht Hotel with funds raised through various activities going to Clubhouse Gibraltar, a not for profit organisation...
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To successfully market our products and services, we need to have a very clear picture of our target market. We need to understand as much as we can about that target market so we know them inside and out. If we know their likes and...
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If you’re a new business or a budding entrepreneur starting out on your own for the first time you need to learn about the positioning of your brand and the perception that the general public will have to your brand and messaging. We'd recommend starting with...
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Environmental association Mi Moana is committed to protecting the ocean and the environment by organizing regular beach clean-ups and educating the next generation to help them to reduce their impact on the environment. For Earth Day on the 22nd of April, Founders Natasha and Nikky...
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There are 5 main marketing elements which can be used to promote yourself. Businesses should be using a combination of techniques to make the most of the power of each. Advertising This is used to: Create awareness of your company Persuade people to buy from you...
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Everyone has heard of the saying “don’t go food shopping when you’re hungry”, this is simply because we are known to buy more when we're peckish, and are more open to trying things we might not have before. Wouldn’t life be easy if all your...
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A press release is a great method to release information about your company, product, service or event to the local media and generate promotion without paying for advertising. However, always remember that a press release must be interesting and newsworthy and you need to understand...
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What is a brand? Branding is a way of highlighting what makes your product or service more attractive than your competitors. A brand starts with your name, logo, colours and brand values but goes much deeper, and is based on a set of associations that people...
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