Free Marketing Tools For Small Businesses
I was delighted to be invited to be part of the Global Entrepreneurs Forum with Costa Women and have created a 15 minute video presentation. To give you a taster of the video here are some few tips and tricks to escape the small business trap of not having the money to market!
Firstly you need to get your marketing head on and use that throughout your product development, pricing and promotion to make sure you have a wonderful product with a clear and easy to define USP. Then you need to define your target market and tell those people who you are and what you do, rather than sit back and wonder where your customers are.
The SME trap of not having marketing budget until the clients arrive, but not being able to get the clients without marketing is a common one, but you can break out! Take control of your own marketing to get the ball rolling and be able to afford more promotion.
The great thing is that now we have a number of free tools that we can use with very little technical knowledge to be able to promote yourself and start attracting those clients such as –
- Website Builders
- Social Media Platforms
- Email marketing tools
- Online networking sites such as Costa Women
There are also some very affordable options for design and print which can slash your marketing budget and get you started. I will take you through my favourite tools in this video, so check it out!
Just remember that you can do it, don’t be afraid to get stuck in and have a go. If you need professional help, we’re just a phone call away, so please just ask.