Trial shows that style sells houses
Before and after Nordica’s styling trial
We are all looking at the Costa del Sol property market with interest and are pleased to see that there are definite signs of recovery, particularly with buyers coming from Scandinavia with money to spend. I recently spoke to the team from Nordica, a Real Estate Agency specialising in sales and rentals in the Nueva Andalucia area, with over 20 years’ experience about their experiences to see if we could learn anything about the market and the way it’s responding.
They noticed that even with the improving market there were properties in good locations, with attractive features but which were not selling, so started to look at the influence of design and property dressing and how they could increase the chance of a sale with a few simple design changes. They undertook a trial with one of these problem properties, offering the owner a free furniture package and makeover to help it sell, rather than dropping the price. This property had been on the market for one year, but following the styling, there were three buyers competing for the property and it sold in just one week at full asking price.
This compelling evidence made Nordica decide to expand their service and launch Nordica Interior Design Group and open a dedicated office in Aloha Gardens. They believe that with this service they can style properties to sell, help sellers get the price the property deserves and create a home which buyers will love to live in.
Anna-Lena Rosén from Nordica explained, “At Nordica we pride ourselves on helping buyers to find their perfect property, but realise that sellers often need more help than simply showing their property. After a difficult period, the property market is picking up and we want to support our sellers as much as we can to sell their properties quickly and at the right price. We always offer advice for improving the prospect of a sale, but now with this new home styling service we can give practical support to make the property really desirable and appeal to the right buyer. We were delighted by the results of our trial and are excited to start styling properties to sell.”
The locale is currently being refurbished to show a range of interior design options, styles and furniture packs and will be opening on Sunday 30th November. To mark the launch of the new service, Nordica is offering a free one hour Home Styling Masterclass to offer property owners practical advice, inspiration and tips on how they can style their property for a quick sale. Places are limited, so please email sales@nordicamarbella.com to find out more and secure your place.
This event has been organized to coincide with the popular Nellies Deli Advent Celebrations, so guests can enjoy the masterclass, ask for advice, celebrate the launch of Nordica Interior Design Group and also enjoy a great atmosphere with drinks and nibbles from 14.00-18.00.
More information www.nordicapropertymarbella.com